Senior Digital Transformation Director

Prudential plc; Hong Kong; On-site; HKD 2,000,000 - 4,000,000; Full time

Job summary

Prudential plc seeks a Digital Director to lead strategic digital initiatives across the group, optimizing platforms, experiences, and KPIs. You will drive cross-market programs, harness AI insights, and steer digital transformation to deliver superior customer journeys and measurable outcomes across LBUs.

The role requires a seasoned leader with a track record in financial services, strong stakeholder management, and the ability to drive multi-market initiatives in a fast-paced environment.

Qualifications

• Minimum 15 years of digital experience in financial services or insurance.
• Proven leadership across digital marketing disciplines and optimization.
• Strong data & analytics mindset with data-driven decision making.
• Experience in regional or multi-market environments preferred.

Responsibilities

• Drive digital visibility and optimization across regional markets.
• Lead regional digital strategy and execution with Asia and Africa stakeholders.
• Embed AI-driven insights into customer journeys and analytics.
• Champion app and web ecosystem integration and asset rollout.
• Unlock first-party data to improve personalization and performance.
• Build regional digital marketing capabilities and mentor teams.
• Partner with distribution to align channel marketing with digital experiences.

Skills

Digital strategy

Leadership

Performance marketing

SEO content

GA/CDP

AI insights

Stakeholder mgmt

Regional experience

Data-driven decisions

Tools

GA

CDP

Marketing automation

Job description

Prudential plc seeks a Digital Director to lead strategic digital initiatives across the group, optimizing platforms, experiences, and KPIs. You will drive cross-market programs, harness AI insights, and steer digital transformation to deliver superior customer journeys and measurable outcomes across LBUs.

The role requires a seasoned leader with a track record in financial services, strong stakeholder management, and the ability to drive multi-market initiatives in a fast-paced environment.