Digital Specialist

Louis Vuitton; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Louis Vuitton is seeking a Digital Specialist for the Hong Kong/Taiwan region to support digital merchandising, website operations and content updates. You will translate, proofread, manage CMS content and coordinate with Paris teams and local offices to ensure on-brand experiences.

You will analyze site metrics, run e-Merchandising actions and maintain product launches, creating reports and driving optimization opportunities for the business.

Qualifications

• Degree holder with strong communication skills in English and Chinese.
• Minimum 2 years of relevant experience in digital production/online catalogue maintenance/fashion industry.
• Strong sensitivity for digital, business and product orientation, with analytical abilities.

Responsibilities

• Webmastering and maintaining HK/TW websites and content via CMS, including ENG to ZHT translation and proofreading.
• Ensure animations, content and promotions are accurately represented across digital interfaces per brand calendar.
• Manage web projects and UATs with Paris counterparts, local offices, vendors, and suppliers to keep content current.
• Participate in global/regional online projects and coordinate with website developers/IT for enhancements.
• Maintain HK/TW site content and product launches, including translations and updates; manage obsolescence and eVM.
• Execute targeted e-Merchandising actions by category and audience; monitor stock and conversions.
• Create reports on KPIs, customer reactions and site metrics; propose optimizations and opportunities to maximize business.
• Provide competitor insights and market trend analysis to Line Manager.

Skills

Digital production

Online catalogue maintenance

Fashion industry experience

Analytical skills

English and Chinese communication

Project management

Team player

Attention to detail

Education

Degree holder

Tools

PowerBI

GA4

Google Looker Studio

e-Merchandising tools

Coremedia

Algolia

AEM

BCC

HTML

XML

SEO

Job description

Louis Vuitton is looking for a Digital Specialist to join the Digital Team in the Hong Kong/Taiwan regions. In close collaboration with the markets and the international headquarters of Louis Vuitton, you will be in charge of website maintenance and operations, digital merchandising, including product update and product promotion, project support as well as ad-hoc assignments.

Job responsibilities

Webmastering

· Be responsible for maintaining HK/TW’s website structure, product updates, and its content through CMS, including translation from English to Chinese and proof-reading, to offer the best-in-class client experience to display

· Ensure that animations, content and promotions are well represented in all digital interfaces (e.g. websites and app) and prioritize activities according to the brand commercial calendar

· Execute tactical adjustments to your plan to maximize opportunities, and assist in all activities in marketing and communication with clients in an online environment

· Manage web projects and UATs, by liaising with internal parties including Paris counterparts and local offices, and external parties including vendors and suppliers, to make sure that the website contents are up to date and accurate

· Participate in global / lead regional online related projects and UATs, and work with website developers/IT Team on testing and implementing website enhancements

· Maintain HK and TW website content, product launches (including ENG to ZHT translation and proof-reading) / updates / obsolete management and eVM etc.

· Be proactive in carrying out targeted e-Merchandising actions according to product categories and target audience, as well as monitor supply and digital stock situation to boost conversion

· Create reports to monitor KPIs, client reactions, business outcomes and analyze client purchase behaviors and site metrics to propose enhancement and opportunities to maximize business, to put in place action plans for opportunities identified

· Provide competitor insights and analysis to Line Manager on market performances and trends

Profile

• Degree holder, with excellent communicationandinterpersonalskills (English and Chinese)
• Minimum 2 years of relevant working experience in digital production / online catalogue maintenance / fashion industry
• Strong sensitivity for digital; business and product oriented, with a certain aesthetic sense and advanced analytical skills
• Traditional Chinese input, proficiency in Microsoft Office, PowerBI, GA4 / Google Looker Studio, experience in e-Merchandising tools; experience in Coremedia / Algolia / AEM / BCC and proficiency in HTML / XML / SEO is a plus
• Self-motivated, organized and able to multi-task and complete tasks independently
• Team player, flexible and able to meet tight deadlines
• Detail-mindedness is essential, with a keen eye on details
• Project management skills for launching web related projects
• Familiar with AI, internet marketing and technologies

Founded in Paris in 1854, Louis Vuitton perpetuates the ambitious vision of its namesake. From his origins as a master trunk maker, manufacturing boxes used to pack both everyday objects as well as voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations including the advent of the flat-top trunk, lightweight canvas, signature patterns, and the tumbler lock. Today, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.