Digital Performance Strategist

dentsu; Hong Kong; On-site; HKD 223,000 - 424,000; Full time

Job summary

Iprospect in Hong Kong is seeking a capable Jr. Digital Marketing Analyst to join our team. The role focuses on building knowledge across SEM, SEO, Display, Social Media and Affiliates while optimizing campaigns for ROI.

The candidate should be a fresh graduate or degree holder with strong English, Cantonese and Mandarin, and be comfortable with data, numbers and MS Office tools. Immediate availability is preferred, highlighting a fast-paced environment.

Qualifications

• Associate degree or above in any discipline; Marketing/Media is a plus, Fresh Graduates welcome.
• Fluent in English, Cantonese and Mandarin (written and spoken).
• Detail oriented, organized, numbers-minded.
• Team player with good communication and self-motivation.
• Able to work under pressure with tight turnaround times.
• Proficient in Microsoft Office; Excel, PowerPoint and internet operations.
• Immediate availability preferred.

Responsibilities

• Develop solid knowledge across SEM, SEO, Display, Social Media and Affiliates through training and qualifications.
• Manage and optimize digital advertising campaigns across platforms to maximize performance and ROI.
• Analyze digital marketing data, website analytics, campaign metrics and customer behavior for insights.
• Conduct market research and competitor analysis to identify trends and opportunities for campaign optimization.
• Strategically assess campaign progress and make data-driven optimizations for results.
• Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.

Skills

English

Cantonese

Mandarin

Detail oriented

Team player

Communication skills

Education

Associate degree or above in any discipline

Tools

Excel

PowerPoint

Job description

Iprospect in Hong Kong is seeking a capable Jr. Digital Marketing Analyst to join our team. The role focuses on building knowledge across SEM, SEO, Display, Social Media and Affiliates while optimizing campaigns for ROI.

The candidate should be a fresh graduate or degree holder with strong English, Cantonese and Mandarin, and be comfortable with data, numbers and MS Office tools. Immediate availability is preferred, highlighting a fast-paced environment.