e-Commerce Marketing Senior Specialist

7-Eleven (DFI Retail Group); Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

7-Eleven (DFI Retail Group) is seeking an e-Commerce Marketing professional in Hong Kong. The role focuses on formulating and executing integrated digital campaigns, managing e-commerce activations, and coordinating cross-functional efforts to drive traffic and sales.

You will refine app and site performance, track metrics, and deliver actionable insights for optimization. The ideal candidate has a Bachelor’s degree in Marketing and 2+ years of e-commerce marketing or digital campaign operations

Qualifications

• Bachelor’s degree in Marketing, E-Commerce, Business Administration, Communications, or a related discipline.
• 2+ years of solid experience in e-commerce marketing, performance marketing, or digital campaign operations.
• Practical understanding of digital advertising platforms, tracking parameters (UTM), and e-commerce campaign workflows.
• Exceptional attention to detail, strong multi-tasking skills, and a high standard for operational accuracy.
• Proactive, self-motivated, and capable of working independently in a fast-paced, matrixed environment.
• Excellent command of both written and spoken English and Chinese with strong cross-functional coordination skills.

Responsibilities

• Performance & Digital Strategy: Formulate and execute integrated digital campaigns across performance marketing channels to drive app and site traffic, customer acquisition, and retention.
• End-to-End Campaign Execution: Manage advertising campaigns and e-commerce activations from setup and content coordination to go-live execution and post-launch monitoring.
• Platform & Content Management: Manage e-commerce promotional content and handle communications for regular pre-order promotions across relevant digital platforms.
• User Experience & Data Insights: Work closely with digital product teams to improve App UI/UX. Track campaign metrics, generate performance reports, and deliver actionable insights for continuous optimization.
• Cross-Functional Collaboration: Coordinate seamlessly with Commercial and Digital teams, as well as external agencies, ensuring clear execution timelines and execution quality.
• Operational Excellence: Maintain campaign trackers, pre-launch QA checklists, and operational documentation to guarantee flawless execution.

Skills

Cross-functional coordination

Attention to detail

Multi-tasking

Independent work

English & Chinese proficiency

Education

Bachelor's degree in Marketing or related field

Job description

Is this your next challenge in e-Commerce Marketing?
The challenge is to:

• Performance & Digital Strategy:Formulate and execute integrated digital campaigns across performance marketing channels to drive app and site traffic, customer acquisition, and retention.
• End-to-End Campaign Execution:Manage advertising campaigns and e-commerce activations from setup and content coordination to go-live execution and post-launch monitoring.
• Platform & Content Management:Manage e-commerce promotional content and handle communications for regular pre-order promotions across relevant digital platforms.
• User Experience & Data Insights:Work closely with digital product teams to improve App UI/UX. Track campaign metrics, generate performance reports, and deliver actionableinsights for continuous optimization.
• Cross-Functional Collaboration:Coordinate seamlessly with Commercial and Digital teams, as well as external agencies, ensuring clear execution timelines and execution quality.
• Operational Excellence:Maintain campaign trackers, pre-launch QA checklists, and operational documentation to guarantee flawless execution.

Do you have experience in Marketing?

• Bachelor’s degree in Marketing, E-Commerce, Business Administration, Communications, or a related discipline.
• 2+ years of solid experience in e-commerce marketing, performance marketing, or digital campaign operations. Experience in FMCG, retail, or media environments is an absolute advantage.
• Practical understanding of digital advertising platforms, tracking parameters (UTM), and e-commerce campaign workflows.
• Exceptional attention to detail, strong multi-tasking skills, and a high standard for operational accuracy.
• Proactive, self-motivated, and capable of working independently in a fast-paced, matrixed environment.
• Excellent command of both written and spoken English and Chinese with strong cross-functional coordination skills.