Digital Marketing Director - Virtual Asset

Tokalent; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Tokalent seeks a Digital Marketing Director for a Virtual Asset trading platform, based in Hong Kong. You will plan and execute cross-channel campaigns, optimize user journeys, and lead SEO/SEM, email, social media, and display advertising to achieve ROI.

You will collaborate with product and tech teams to build landing pages, track KPIs, analyze performance, and identify trends to scale growth. A strong understanding of digital asset markets and Cantonese/English fluency are essential.

Qualifications

• Located in Hong Kong.
• Fluent in written and spoken Cantonese and English; Mandarin proficiency.
• 7+ years in integrated communications (PR, content, social).
• Experience leading SEO/SEM, marketing databases, email, social media and/or display advertising campaigns.
• Strong understanding of virtual asset products and customer behaviour.
• Nimble and agile team player in a fast-paced environment.
• Self-starter who thrives in a collaborative environment.
• Bachelor's Degree in Marketing or related field.

Responsibilities

• Plans and executes web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Builds and maintains a social media presence (Telegram, Twitter, Instagram, etc).
• Documents crypto user personas to craft compelling user journeys through social channels.
• Measures and reports performance against ROI and KPIs.
• Identifies virtual asset trends and optimizes spend based on insights.
• Develops new growth strategies through digital marketing initiatives.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with technology, product, and business teams to optimize landing pages and user experience.
• Uses analytics to evaluate end‑to‑end customer experience across channels.

Skills

SEO/SEM

Social media marketing

Email marketing

Campaign management

Analytics & reporting

Content collaboration

Education

Bachelor's Degree in Marketing or related field

Job description

Digital Marketing Director - Virtual Asset

About the job Digital Marketing Director - Virtual Asset

Digital Marketing Director - Virtual Asset Trading Platform Role

Company

• Our client is a Hong Kong company applying to the virtual asset trading platform SFC type 1 and 7 license. They are a well backed company with strong commitment and product innovation in the digital asset industry.

Key responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains a social media presence (Telegram, Twitter, Instagram etc)
• Understand deeply and document crypto user / trader personas to build compelling user journeys through social media channels
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies virtual asset trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal colleagues (technology, product, business teams) to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and customer touch points.

Requirements

• Candidate must be located in Hong Kong
• Fluent in written and spoken Cantonese and English. Proficient in mandarin
• 7+ combined years of integrated communications (PR, content, social - from
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Strong understanding of virtual asset product and customer behaviour and prior experience is a plus
• Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
• A self‑starter that is willing to get your hands dirty, and thrives in a collaborative environment
• Bachelors Degree in Marketing or related field