Digital Marketing & Creative Manager

Hong Kong Aerospace Technology Academy Limited; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Hong Kong Aerospace Technology Academy (HKATA) is seeking a Digital Marketing & Creative Manager to steer brand identity and lead generation. You will blend data-driven growth marketing with creative leadership to position HKATA as the authority in aerospace education.

You will design multi-channel campaigns, manage ad budgets, and craft high-quality creative assets for websites, social media, and official materials.

Qualifications

• 4 to 7+ years of experience in digital marketing, creative direction, or growth hacking, preferably within EdTech, franchising, or fast-growing tech startups.
• Proficient in AI Creative Tools (e.g. ChatGPT, Gemini Pro, etc) and advanced Canva/Figma
• Hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO/SEM, and CRM/Email marketing platforms
• Native-level Cantonese; highly proficient in English and Mandarin
• A self-starter who thrives in a fast-paced, high-growth startup environment
• Comfortable being both the strategic planner and the hands-on executor
• Previous experience working on B2B/B2C lead generation or marketing educational/STEM products (bonus)

Responsibilities

• Design and execute targeted lead-generation campaigns (LinkedIn, SEM, Meta Ads) to acquire new channel partners, school clients, and franchisees locally and globally
• Drive digital acquisition for HKATA's K12 Regular Course, certification exams, and proprietary hardware (E-28 Robot) targeting parents and students
• Manage and optimize the digital ad budget. Track, analyze, and report on key metrics (CPA, ROAS, CTR) to ensure maximum ROI across all digital channels
• Establish and maintain a premium, authoritative, and futuristic brand identity for HKATA across all touchpoints (website, social media, offline events, and official exam centers
• Lead the conceptualization and production of high-quality creative assets, including video commercials, pitch decks, social media content, and official course/exam brochures
• Oversee the visual and functional updates of the HKATA website and N.O.R.A Kids App to maximize conversion rates and user experience
• Collaborate with the B2B sales team and channel partners to create tailored pitching materials and localized marketing kits for authorized test centers
• Support the marketing and on-the-ground branding for major corporate events, STEM exhibitions, and official MOU signing ceremonies with government and aerospace entities

Skills

Digital marketing

Creative direction

Growth hacking

AI tools (ChatGPT, Gemini Pro)

Canva / Figma

Meta Ads Manager

Google Ads

GA4 / Google Analytics

SEO/SEM

CRM/Email marketing

Bilingual English/Mandarin/Cantonese

Tools

Meta Ads Manager

Google Ads

GA4

SEO tools

Job description

As the Digital Marketing & Creative Manager, you will be the architectural force behind HKATA's brand identity and lead generation engine. You will wear two hats: a data-driven growth marketer managing ad spend and funnels, and a visionary creative lead ensuring all visual and written content meets world-class standards. You will work directly with the founders to launch campaigns that position HKATA as the absolute authority in aerospace education.

Key responsibilities

Design and execute targeted lead-generation campaigns (LinkedIn, SEM, Meta Ads) to acquire new channel partners, school clients, and franchisees locally and globally

Drive digital acquisition for HKATA's K12 Regular Course, certification exams, and proprietary hardware (E-28 Robot) targeting parents and students

Manage and optimize the digital ad budget. Track, analyze, and report on key metrics (CPA, ROAS, CTR) to ensure maximum ROI across all digital channels

Establish and maintain a premium, authoritative, and futuristic brand identity for HKATA across all touchpoints (website, social media, offline events, and official exam centers

Lead the conceptualization and production of high-quality creative assets, including video commercials, pitch decks, social media content, and official course/exam brochures

Oversee the visual and functional updates of the HKATA website and N.O.R.A Kids App to maximize conversion rates and user experience

Collaborate with the B2B sales team and channel partners to create tailored pitching materials and localized marketing kits for authorized test centers

Support the marketing and on-the-ground branding for major corporate events, STEM exhibitions, and official MOU signing ceremonies with government and aerospace entities

About you

4 to 7+ years of experience in digital marketing, creative direction, or growth hacking, preferably within EdTech, franchising, or fast-growing tech startups

Proficient in AI Creative Tools (e.g. ChatGPT, Gemini Pro, etc) and advanced Canva/Figma

Hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO/SEM, and CRM/Email marketing platforms

Native-level Cantonese; highly proficient in English and Mandarin

A self-starter who thrives in a fast-paced, high-growth startup environment

Comfortable being both the strategic planner and the hands-on executor

Previous experience working on B2B/B2C lead generation or marketing educational/STEM products (bonus)

The rare opportunity to shape the brand of a company building a global educational standard from the ground up

A front-row seat at a well-funded, Pre-A stage startup with a clear roadmap to IPO, offering massive career acceleration

A dynamic, innovative, and highly supportive founding team

• Competitive base salary + performance bonuses based on lead generation and overall company growth

About us

Hong Kong Aerospace Technology Academy (HKATA) is on a mission to become the global standard-setter for aerospace and AI education. Backed by recent Pre-A funding and strategic partnerships, we are transitioning from a premium EdTech provider into the world's first official certifying body for youth aerospace technology. Through our proprietary 1-8 Level Assessment System, we are building an international ecosystem across Hong Kong, Mainland China, and Belt & Road countries.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have in a Digital Marketing Role?
• How many years experience in Brand Building do you have?
• How many years' experience do you have as a Brand and Marketing Manager?
• How many years experience in Creative Direction do you have?
• Do you have experience using Generative AI Tools?
• Do you have experience using Agentic AI?