Assistant Marketing Manager

The Hong Kong Management Association; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Medical and Dental Scheme for staff

15 days annual leave

5-day work week

Full sponsorship for further studies

Job summary

The Hong Kong Management Association (HKMA) invites applications for a senior marketing role to lead digital campaigns, content creation, social media engagement, and branding across our education and training programs. The ideal candidate will possess at least 5 years of relevant experience, strong digital marketing skills, and a proven ability to build communities.

Immediate availability is preferred. The HKMA offers full sponsorship for further studies, medical and dental benefits, 15 days

Qualifications

• University degree with relevant experience in education/training marketing.
• Strong knowledge of digital marketing practices and channels.
• Solid understanding of social media best practices and community building.

Responsibilities

• Formulate marketing plans and strategies for education and training programs.
• Develop, monitor, and evaluate marketing campaigns to drive engagement and branding.
• Prepare professional marketing materials across platforms, with a focus on digital media.

Skills

Digital marketing

Social media management

Bilingual English/Chinese

Leadership / Supervisory experience

Communication skills

Education

University degree

Job description

If you are passionate about education and training field and possess strong marketing skills, we invite for your job application.

Key Responsibilities

Strategic Development: Formulate comprehensive marketing plans and strategies for our education and training programs.

Campaign Management: Develop, monitor, and evaluate impactful marketing campaigns that drive engagement and enhance branding.

Content Creation: Prepare professional marketing materials across various platforms, with a focus on digital media.

Social Media Engagement: Create and maintain engaging content for our social media channels, including Facebook, Instagram, LinkedIn, WeChat, and Xiaohongshu.

Event Leadership: Oversee project management for one of HKMA's flagship events, the Annual Conference, which attracts over 2,000 business executives annually.

Media Relations: Cultivate strong relationships with media representatives to enhance brand visibility.

Trend Analysis: Stay informed about industry trends and new social media features to improve community engagement.

Qualifications

University graduate with at least 5 years of relevant experience.

Strong knowledge of digital marketing practices preferably with corporate communication experience.

Solid understanding of social media best practices, with a passion for community building.

Proficient in both written and spoken English and Chinese (IELTS score of 7.0 or above is preferred).

Excellent interpersonal and communication skills.

Highly motivated and detail-oriented.

Preferably with supervisory experience in leading a small team.

Immediate availability is highly preferred.

Salary & Benefits

Full sponsorship for further studies e.g. master’s degree

Medical and Dental Scheme for staff and dependant(s)

15 days annual leave

5-day work week

(Personal data collected will be used for recruitment-related purposes only)

Your application will include the following questions:

• What is your highest level of education?
• How many years' experience do you have as an assistant marketing manager?
• How would you rate your English language skills?
• How many years' experience do you have in digital marketing?
• How many years' of corporate communications experience do you have?
• Which of the following statements best describes your right to work in Hong Kong?
• How many years' experience do you have in social media marketing?
• What's your expected monthly basic salary?

The Hong Kong Management Association (HKMA) is a non-profit-making organization which aims to be the leading professional organization advancing

management excellence in Hong Kong and the region.

Established in 1960, the HKMA has effectively served the management education and training needs of the whole community for six decades.

With a total of around 13,000 members including individuals and corporates,

the HKMA organizes over 2,000 training and education programmes as well as management activities for more than 50,000 executives and professionals annually.

The Hong Kong Management Association (HKMA) is a non-profit-making organization which aims to be the leading professional organization advancing

management excellence in Hong Kong and the region.

Established in 1960, the HKMA has effectively served the management education and training needs of the whole community for six decades.

With a total of around 13,000 members including individuals and corporates,

the HKMA organizes over 2,000 training and education programmes as well as management activities for more than 50,000 executives and professionals annually.