Growth & Creative Leader for Aerospace Education

Hong Kong Aerospace Technology Academy Limited; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Hong Kong Aerospace Technology Academy (HKATA) is seeking a Digital Marketing & Creative Manager to steer brand identity and lead generation. You will blend data-driven growth marketing with creative leadership to position HKATA as the authority in aerospace education.

You will design multi-channel campaigns, manage ad budgets, and craft high-quality creative assets for websites, social media, and official materials.

Qualifications

• 4 to 7+ years of experience in digital marketing, creative direction, or growth hacking, preferably within EdTech, franchising, or fast-growing tech startups.
• Proficient in AI Creative Tools (e.g. ChatGPT, Gemini Pro, etc) and advanced Canva/Figma
• Hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO/SEM, and CRM/Email marketing platforms
• Native-level Cantonese; highly proficient in English and Mandarin
• A self-starter who thrives in a fast-paced, high-growth startup environment
• Comfortable being both the strategic planner and the hands-on executor
• Previous experience working on B2B/B2C lead generation or marketing educational/STEM products (bonus)

Responsibilities

• Design and execute targeted lead-generation campaigns (LinkedIn, SEM, Meta Ads) to acquire new channel partners, school clients, and franchisees locally and globally
• Drive digital acquisition for HKATA's K12 Regular Course, certification exams, and proprietary hardware (E-28 Robot) targeting parents and students
• Manage and optimize the digital ad budget. Track, analyze, and report on key metrics (CPA, ROAS, CTR) to ensure maximum ROI across all digital channels
• Establish and maintain a premium, authoritative, and futuristic brand identity for HKATA across all touchpoints (website, social media, offline events, and official exam centers
• Lead the conceptualization and production of high-quality creative assets, including video commercials, pitch decks, social media content, and official course/exam brochures
• Oversee the visual and functional updates of the HKATA website and N.O.R.A Kids App to maximize conversion rates and user experience
• Collaborate with the B2B sales team and channel partners to create tailored pitching materials and localized marketing kits for authorized test centers
• Support the marketing and on-the-ground branding for major corporate events, STEM exhibitions, and official MOU signing ceremonies with government and aerospace entities

Skills

Digital marketing

Creative direction

Growth hacking

AI tools (ChatGPT, Gemini Pro)

Canva / Figma

Meta Ads Manager

Google Ads

GA4 / Google Analytics

SEO/SEM

CRM/Email marketing

Bilingual English/Mandarin/Cantonese

Tools

Meta Ads Manager

Google Ads

GA4

SEO tools

Job description

Hong Kong Aerospace Technology Academy (HKATA) is seeking a Digital Marketing & Creative Manager to steer brand identity and lead generation. You will blend data-driven growth marketing with creative leadership to position HKATA as the authority in aerospace education.

You will design multi-channel campaigns, manage ad budgets, and craft high-quality creative assets for websites, social media, and official materials.