(Deputy / Assistant) Business Development Manager (Card Portfolio)

Bank of China (Hong Kong); Hong Kong; On-site; HKD 500,000 - 700,000; Full time

Job summary

Bank of China (Hong Kong) is seeking a Deputy / Assistant Business Development Manager for their Card Portfolio team. The role involves formulating growth strategies, leading product initiatives, and driving digital transformation. Candidates should have over 5 years in banking or finance, strong marketing skills, and proficiency in English and Chinese.

This position offers the chance to work closely with various stakeholders to enhance product offerings and improve customer experience.

Qualifications

• More than 5 years’ experience in Banking / Finance preferred, ideally in credit card or unsecured lending.
• Self-motivated with strong marketing and interpersonal skills.
• Good command of both written and spoken English and Chinese.

Responsibilities

• Formulate credit card portfolio growth strategy and implement programs.
• Lead product strategies on card loan features and marketing programs.
• Drive digital customer journey and onboarding initiatives.
• Conduct portfolio analysis utilizing big data for customer segmentation.
• Monitor performance of various sales channels.

Skills

Banking experience

Credit card knowledge

Marketing skills

Interpersonal skills

Digital mindset

Job description

(Deputy / Assistant) Business Development Manager (Card Portfolio)

• Bank of China (Hong Kong)
• China
• May 28, 2026

Technology, Maths Full-time

About Bank of China (Hong Kong)

Bank of China (Hong Kong) Limited operates as a bank. The Bank offers corporate, private, and I-free banking, wealth management, deposits, credit card, investments, insurance, loan, mortgages, and other financial services. Bank of China...

• Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
• Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc ;
• Drive digital initiatives including customer targeting, digital customer journey and digital onboarding , eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience
• Work closely with data analytic team to define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations
• Co-ordinate and work closely with different sales channels including branch, inbound & outbound sales team and digital channels; monitor channel performance & effectiveness
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
• Co-ordinate and work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs

Requirements

• More than 5 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ；
• Digital mindset, great sense of ownership and attentive to details
• Self-motivated, strong marketing and interpersonal skills
• Good command of both written and spoken English and Chinese；
• Less experience will be considered as Business Development Manager