CRM & Lifecycle Growth Lead

Leadingnation; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Plaza Premium Group in Hong Kong seeks a CRM & Lifecycle Campaign Manager to own end-to-end customer journeys across web, app, email and push channels, driving engagement and loyalty.

Collaborating with product, marketing and loyalty teams, you’ll use CDP-enabled insights to activate journeys from onboarding to reactivation, optimise messaging, and boost customer lifetime value across lounges, hotels, and dining experiences.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Psychology, or related field.
• Minimum 5 years’ experience in CRM, loyalty, or lifecycle marketing in travel/hospitality/e‑commerce.
• Proven experience with campaign automation, audience segmentation, and performance optimization.
• Hands-on experience with CRM and email marketing platforms and CDP‑driven activation.
• Familiarity with analytics and reporting tools such as GA4, Adobe Analytics, Looker Studio, Power BI, or Tableau.

Responsibilities

• Own the end-to-end planning and execution of automated lifecycle campaigns across channels.
• Coordinate with product, marketing, and loyalty teams to align campaigns with journeys and seasonal demands.
• Test and optimise messaging, timing, and targeting for engagement and ROI.
• Manage campaigns via website, email, SMS/WhatsApp, app and other touchpoints.
• Develop customer segments and personalise offers across the lifecycle.
• Analyse performance and provide insights to improve retention, CLTV, and revenue.

Skills

Lifecycle marketing

Multi-channel campaigns

CDP activation

Data-driven optimization

Collaborative communication

Project management

Copywriting instincts

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Experience Platform/Journey Optimiser

Salesforce

HubSpot

Braze

GA4 / Looker Studio / Power BI / Tableau

Job description

Plaza Premium Group in Hong Kong seeks a CRM & Lifecycle Campaign Manager to own end-to-end customer journeys across web, app, email and push channels, driving engagement and loyalty.

Collaborating with product, marketing and loyalty teams, you’ll use CDP-enabled insights to activate journeys from onboarding to reactivation, optimise messaging, and boost customer lifetime value across lounges, hotels, and dining experiences.