Global Marketing Activation Lead

Plaza Premium Lounge Management Limited

Hong Kong

On-site

HKD 900,000 - 1,500,000

Full time

11 days ago

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Job summary

Plaza Premium Lounge Management Limited in Hong Kong seeks a senior marketing leader to develop and execute global and local strategies across B2C, B2B, B2B2C and B2B2E for all Plaza Premium lines of business (lounges, transit hotels, F&B, and airport passenger services).

You will coordinate with local marketing teams to implement campaigns and new openings, partner with global teams to pitch prospective clients, and drive ROI-driven programs using data insights and CRM tools.

Qualifications

7+ years of global or regional marketing experience.
Experience in B2B, B2B2C, B2B2E campaigns and partnerships.
Proven ability to lead a small team and manage multi-location stakeholders.
Strong data analytics and ROI-driven decision making.

Responsibilities

Develop and execute global/local marketing strategies across multiple business lines.
Coordinate with local marketing teams to implement campaigns and openings.
Pitch and support client acquisition through joint campaigns.
Plan B2B, B2B2C, and B2B2E initiatives to maximize partner engagement.
Lead content development across channels and ensure brand consistency.
Manage budgets, reporting and performance tracking.