CRM & Digital Marketing Executive

OSIM (HK) Co. Limited; Sha Tin; On-site; HKD 234,000 - 357,000; Full time

Job summary

OSIM (HK) Co. Limited is seeking a CRM & Digital Marketing Executive to support online campaigns, social media, and CRM initiatives in a fast-paced retail environment.

The role involves coordinating SEO/SEM basics, updating brand content on the website and e-commerce channels, and preparing performance reports while collaborating with HQ and vendors.

Qualifications

• Degree in Marketing, Communications, E-Commerce or related field.
• 1–3 years in digital marketing, social media, or CRM; more for Senior CRM & Digital Marketing Executive.
• GA4 & Google Ad Manager experience a plus.
• Proactive, result oriented with strong communication.
• Fast-paced with excellent English, Cantonese and Mandarin.

Responsibilities

• Assist in planning and executing online promotional campaigns.
• Manage basic SEO, SEM & GEO and update content on brand website and e-commerce channels.
• Communicate with headquarters regarding website enhancements.
• Handle daily social media operations, create engaging content, write copy and interact with the community.
• Support CRM strategies and loyalty program communications (eDM, SMS, social chat).
• Monitor campaign performance and prepare simple reports; support cross‑team delivery.
• Work with internal teams and external vendors to ensure smooth project execution.

Skills

Digital marketing

Social media

Content creation

Campaign planning

CRM campaigns

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

GA4

Google Ad Manager

Job description

Digital & E-commerce: Assist in planning and executing online promotional campaigns. Manage basic SEO, SEM & GEO and update content on the brand website and e-commerce channels. Communicate with headquarters regarding website enhancements.

Social Media Management: Handle daily operations for the brand’s social media platforms (e.g., Facebook, Instagram, Xiaohongshu). Create engaging content, write copy, and interact with the community to build brand loyalty.

CRM & Customer Engagement: Support the daily operation of CRM strategies and loyalty programs. Help set up and send out customer communications (eDM, SMS, and social chat messages) to drive retention.

Performance Tracking: Monitor and prepare simple reports on campaign performance, website traffic, and social media engagement to help the team understand what works best.

Team Support: Work closely with internal teams and external vendors to ensure smooth project execution. Assist with any ad hoc marketing duties as requested.

Requirements:

• Degree holder in Marketing / Communications, E-Commerce or related disciplines
• With 1 to 3 years of relevant experience in digital marketing, social media, or CRM, preferably in the retail or lifestyle industry. Candidates with more experience will be considered as Senior CRM & Digital Marketing Executive.
• Experience in GA4 & Ad Manager is an advantage
• Proactive, result oriented with a strong sense of responsibility
• Fast-paced with excellent communication and interpersonal skills
• Creative and attention to details
• Good command of spoken and written English, Cantonese and Mandarin

The brand name OSIM is based on the name of our founder Mr Ron Sim, with the "O" symbolising the globe.

The icon of a person represents the focus of OSIM as a customer-centric brand. The icon's vibrant glow signifies OSIM Inspiring customer's well-being and helping its customers to feel great (on the inside) and look good (on the outside).

OSIM (HK) Company Limited is a fast growing retailer.