Senior / Retail Marketing Executive (Promotions & CRM)

Mi Ming Mart Holdings Limited; Hong Kong; Sur place; HKD 360 000 - 520 000; Plein temps

Avantages offerts par ce poste

5-day work week

Prime office location in Causeway Bay

Medical and dental insurance

Staff discounts on MI MING MART

Discretionary bonus

Résumé du poste

MI MING MART is seeking a Senior / Retail Marketing Executive (Promotions & CRM) to develop engaging retail campaigns and member experiences across stores and digital channels. You will collaborate with the Marketing Brand Manager and Creative team to turn ideas into compelling offers and coordinated communications.

The role involves planning BTL campaigns, coordinating promotional content, and driving CRM initiatives to strengthen customer engagement and retention.

Qualifications

• Degree or diploma in Marketing, Communications, Business or a related discipline.
• 2+ years of marketing experience; 3+ years for Senior level will be considered.

Responsabilités

• Develop engaging retail campaigns and member experiences to drive store traffic and sales.
• Plan and execute BTL campaigns and in-store activations.
• Coordinate briefs, copy and artwork with Marketing Brand Manager and Creative team.
• Manage promotional communications across Facebook, Instagram, eDM and WhatsApp.

Connaissances

Campaign management

CRM

Social media

Coordination

Formation

Marketing/Communications/Business degree or diploma

Outils

CRM

AI tools

Description du poste

Senior / Retail Marketing Executive (Promotions & CRM)

Develop engaging retail campaigns and member experiences that drive store traffic, customer retention and sales at MI MING MART. Reporting to the Retail Manager, you will work closely with the Marketing Brand Manager and Creative team to turn campaign ideas into compelling promotional offers and coordinated communications across stores and digital channels.

Key Responsibilities

Develop and refine retail promotional offers, combining customer insights and creative ideas to encourage visits and purchases.

Plan and execute BTL campaigns, including store anniversaries, Christmas promotions, seasonal sales and in-store activations.

Coordinate campaign briefs, promotional copy and artwork with the Marketing Brand Manager and Creative team, reviewing outputs for accuracy, brand consistency and timely delivery.

Manage the promotional communications calendar across Facebook, Instagram, eDM and WhatsApp, aligning content and schedules with retail campaigns.

Develop targeted member offers, VIP activities and CRM campaigns to strengthen customer engagement, retention and repeat purchases.

Partner with Retail Operations and frontline teams to ensure smooth campaign launches and gather customer feedback.

Report campaign performance and CRM results to the Retail Manager, recommending improvements to offers and future campaigns.

Requirements

Degree or diploma in Marketing, Communications, Business or a related discipline.

At least 2 years of relevant marketing experience. Candidates with 3+ years and experience independently managing campaigns will be considered for the Senior role.

Experience in beauty, wellness, FMCG, lifestyle or retail is preferred.

Creative thinking, commercial awareness and an understanding of retail promotions and customer engagement.

Strong coordination skills and attention to detail, with the ability to manage multiple campaigns and deadlines.

Familiarity with social media, CRM and campaign analysis; experience with AI tools is a plus.

Hands-on and enthusiastic about clean beauty and wellness.

Immediate availability is an advantage

What We Offer

5-day work week with flexible hours and minimal overtime

Prime office location in Causeway Bay

Double pay and discretionary bonus

Comprehensive medical and dental insurance

Staff discounts on MI MING MART products

Friendly, open and supportive working environment

We are a fast-growing skincare, cosmetics and health supplements retailer in with 9 branches (Mi Ming Mart 彌明生活百貨) in Causeway Bay, Tsim Sha Tsui, Mong Kok, Kwun Tung, ShaTin, Yuen Long, Kwai Fong, Kornhill & Tuen Mun. The online store is also available to provide convenient service to our customers.

To support our expansion, we are inviting high calibre to join our friendly and joyful team.

We are a fast-growing skincare, cosmetics and health supplements retailer in with 9 branches (Mi Ming Mart 彌明生活百貨) in Causeway Bay, Tsim Sha Tsui, Mong Kok, Kwun Tung, ShaTin, Yuen Long, Kwai Fong, Kornhill & Tuen Mun. The online store is also available to provide convenient service to our customers.

To support our expansion, we are inviting high calibre to join our friendly and joyful team.