Content Marketing Manager

Christie's Hong Kong Ltd; Hong Kong; On-site; HKD 480,000 - 700,000; Full time

Job summary

Christie’s Hong Kong Ltd is seeking a senior social media lead for APAC to develop and execute content strategies across Instagram, Facebook, LINE and other platforms, reflecting the brand's luxury art market leadership.

You will lead content production, coordinate with photographers, designers and agencies, and translate art expertise into engaging posts, videos, and campaigns, while analyzing performance and guiding optimization.

Qualifications

• Degree in Marketing, Communications, Journalism, Digital Marketing, Art History, Design, or related discipline.
• 5–8 years' experience in content marketing, social media, digital content, or related fields.
• Proven experience managing social media platforms and content production with a strong portfolio.
• Proven experience developing English-language content for luxury, art, fashion, design, lifestyle, cultural, or premium brands.
• Demonstrated experience overseeing video and photography productions.
• Strong knowledge of social media analytics, reporting, and content optimization.
• Experience working with multiple stakeholders and managing projects from concept through execution.
• Experience within the art market, auction industry, galleries, museums, or luxury sectors.
• Working knowledge of Canva and/or Figma.
• Knowledge of contemporary art, collecting, and the Asia Pacific cultural landscape.

Responsibilities

• Manage Christie's APAC social media channels, including Instagram, Facebook, LINE, and other relevant platforms.
• Develop and execute social media content strategies and editorial calendars aligned with business objectives and regional marketing priorities.
• Create, edit, and proofread engaging social media content, campaign messaging, captions, and video scripts.
• Lead development of culturally relevant, audience-first storytelling translating art market knowledge into engaging content.
• Conceptualize creative campaigns and generate ideas for posts, short-form videos, livestreams, Stories, and emerging formats.
• Lead content production projects with specialists, photographers, videographers, designers, agencies, and external partners.
• Provide local content support for global platforms and campaigns when appropriate.
• Monitor trends and analytics to optimize content performance and identify new opportunities.
• Analyze social media performance, deliver reports and actionable recommendations to improve engagement and brand awareness.
• Manage external vendors and budgets related to content creation and social initiatives.
• Present content strategies, campaign reviews, and recommendations to stakeholders.
• Excellent English-language writing and storytelling skills for diverse audiences.
• Strong creativity and ability to develop compelling social media, video, and digital content ideas.
• Strong editorial judgment and instinct for social-first storytelling on Instagram and emerging platforms.
• Excellent visual literacy and understanding of how copy, design, video, and UX work together.
• Familiarity with Canva and/or Figma to create assets and review creative work.
• Analytical mindset to interpret performance data and translate insights into actions.
• Outstanding project management skills with ability to handle multiple priorities and stakeholders.
• Comfortable working under tight deadlines and during peak seasonal activity.
• Strong interpersonal, presentation, and stakeholder management skills.
• Commercially minded with the ability to pitch ideas clearly and persuasively.

Skills

Social media management

Content strategy

Video scripting

Brand storytelling

Analytics

Project management

English writing

Canva

Figma

Stakeholder management

Education

Degree in Marketing/Communications

Tools

Canva

Figma

Job description

Key Responsibilities

• Manage Christie's APAC social media channels, including Instagram, Facebook, LINE, and other relevant platforms.
• Develop and execute social media content strategies and editorial calendars aligned with business objectives and regional marketing priorities, ensuring all social content reflects Christie's brand voice and upholds the standards of a global luxury and art market leader.
• Create, edit, and proofread engaging social media content, campaign messaging, captions, and video scripts. Lead the development of culturally relevant, audience-first storytelling that translates art market expertise, collecting insights, and specialist knowledge into engaging content for social audiences.
• Conceptualize creative campaigns and generate innovative ideas for social posts, short-form videos, livestreams, Stories, and other emerging content formats.
• Lead content production projects, working closely with specialists, internal stakeholders, photographers, videographers, designers, agencies, and external partners.
• Provide local content support for global social media platforms and campaigns where appropriate.
• Monitor social media trends, audience behavior, platform developments, and industry best practices to identify new opportunities and optimize content performance.
• Analyze social media performance across platforms, delivering regular reports, insights, and actionable recommendations. Translate data into content optimization strategies and action plans to improve engagement, audience growth, and brand awareness.
• Manage external vendors and budgets related to content creation and social media initiatives.
• Present content strategies, campaign performance reviews, and recommendations to stakeholders.
• Excellent English-language writing, editing, and storytelling skills with the ability to create engaging content for diverse audiences.
• Strong creativity and proven ability to develop compelling social media, video, and digital content ideas.
• Strong understanding of social media platforms, content trends, audience behaviors, and digital best practices.
• Strong editorial judgment and instinct for social-first storytelling, particularly on Instagram and emerging content platforms.
• Excellent visual literacy with an understanding of how copy, design, video, and user experience work together to create impactful content.
• Familiarity with Canva and/or Figma, with the ability to create simple assets, review creative work, and collaborate effectively with designers.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Outstanding project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Comfortable working under tight deadlines and during peak seasonal activity.
• Strong interpersonal, presentation, and stakeholder management skills.
• Commercially minded with the ability to pitch ideas in a structured and compelling manner.

Language Skills

• Native-level English, both written and spoken, essential.

Education / Qualifications / Experience

• Degree holder in Marketing, Communications, Journalism, Media Studies, Digital Marketing, Art History, Design, or a related discipline.
• Minimum 5 to 8 years' experience in content marketing, social media, digital content, or related fields.
• Proven experience managing social media platforms and content production. Strong portfolio showcasing content creation, brand storytelling, and audience engagement across digital and social platforms.
• Proven experience developing English-language content for luxury, art, fashion, design, lifestyle, cultural, or other premium brands.
• Demonstrated experience developing creative content concepts and overseeing video and photography productions.
• Strong knowledge of social media analytics, reporting, and content optimization.
• Experience working with multiple stakeholders and managing projects from concept through execution.
• Experience working within the art market, auction industry, galleries, museums, cultural institutions, or luxury sectors.
• Working knowledge of Canva and/or Figma.
• Knowledge of contemporary art, collecting, and the broader cultural landscape in Asia Pacific region.

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's has since conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful. Christie’s offers over 450 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s, the world's leading art business, had global auction and private sales. Our sales figures were driven by an increase in new buyers across all geographies coming to the market, including from growth markets such as China and through the Internet. Christie’s also has a long and successful history conducting private sales for its clients in all categories.

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's has since conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful. Christie’s offers over 450 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s, the world's leading art business, had global auction and private sales. Our sales figures were driven by an increase in new buyers across all geographies coming to the market, including from growth markets such as China and through the Internet. Christie’s also has a long and successful history conducting private sales for its clients in all categories.

Christie’s has a global presence with 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, and Hong Kong. More recently, Christie’s has led in growth markets such as Russia, China, India and the Middle East, with successful sales, exhibitions and initiatives in Shanghai, Moscow, Baku, Beijing, Mumbai, Delhi, Jeddah, Abu Dhabi, Doha and Dubai.

Christie’s has a global presence with 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, and Hong Kong. More recently, Christie’s has led in growth markets such as Russia, China, India and the Middle East, with successful sales, exhibitions and initiatives in Shanghai, Moscow, Baku, Beijing, Mumbai, Delhi, Jeddah, Abu Dhabi, Doha and Dubai.