Chief Destination Marketing & Growth Officer

Airport Authority Hong Kong; Hong Kong; On-site; HKD 4,000,000 - 6,000,000; Full time

Job summary

CLK Cove Development Limited, part of Airport Authority Hong Kong, is shaping an iconic entertainment destination beside Hong Kong International Airport. We seek a seasoned Senior Vice President of Marketing to craft the destination brand, drive visitation, and deliver sustainable commercial growth.

Reporting to the Managing Director, you will lead a large marketing team, forge partnerships with tenants and tourism bodies, and translate insights into measurable campaigns across branding, CRM,

Qualifications

• 15+ years of senior marketing leadership, preferably in destinations, retail or hospitality sectors.
• Proven track record in developing branding strategies, large campaigns and partnerships.
• Fluency in English and Chinese; Putonghua is a plus; strong communication and stakeholder skills.

Responsibilities

• Define and drive the overall marketing vision, brand positioning and strategic direction.
• Grow destination popularity, footfall, loyalty and brand value for sustainable success.
• Develop and execute integrated marketing strategies including branding, CRM, digital, events and partnerships.
• Lead large-scale destination marketing initiatives to strengthen market presence and competitive advantage.
• Leverage insights and data analytics to inform decisions and optimise performance.
• Ensure exceptional customer experiences across physical and digital touchpoints with cross-functional teams.
• Build strategic partnerships with tenants, brands, tourism bodies and media.
• Oversee budgets, agency management, procurement governance and ROI evaluation.
• Lead and develop a high-performing marketing team with focus on innovation and execution.
• Safeguard brand reputation through PR and stakeholder engagement.
• Explore growth opportunities via digital innovation, loyalty ecosystems and experience-led retail concepts.

Skills

Strategic marketing leadership

Brand strategy

CRM & customer engagement

Digital marketing

Partnership development

Team leadership

Analytics & data-driven

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Google Analytics

Market research tools

Job description

CLK Cove Development Limited, part of Airport Authority Hong Kong, is shaping an iconic entertainment destination beside Hong Kong International Airport. We seek a seasoned Senior Vice President of Marketing to craft the destination brand, drive visitation, and deliver sustainable commercial growth.

Reporting to the Managing Director, you will lead a large marketing team, forge partnerships with tenants and tourism bodies, and translate insights into measurable campaigns across branding, CRM,