Shape the Future with SKYTOPIA - Senior Vice President, Marketing

Airport Authority Hong Kong; Hong Kong; Sur place; HKD 4 000 000 - 6 000 000; Plein temps

Résumé du poste

CLK Cove Development Limited, part of Airport Authority Hong Kong, is shaping an iconic entertainment destination beside Hong Kong International Airport. We seek a seasoned Senior Vice President of Marketing to craft the destination brand, drive visitation, and deliver sustainable commercial growth.

Reporting to the Managing Director, you will lead a large marketing team, forge partnerships with tenants and tourism bodies, and translate insights into measurable campaigns across branding, CRM,

Qualifications

• 15+ years of senior marketing leadership, preferably in destinations, retail or hospitality sectors.
• Proven track record in developing branding strategies, large campaigns and partnerships.
• Fluency in English and Chinese; Putonghua is a plus; strong communication and stakeholder skills.

Responsabilités

• Define and drive the overall marketing vision, brand positioning and strategic direction.
• Grow destination popularity, footfall, loyalty and brand value for sustainable success.
• Develop and execute integrated marketing strategies including branding, CRM, digital, events and partnerships.
• Lead large-scale destination marketing initiatives to strengthen market presence and competitive advantage.
• Leverage insights and data analytics to inform decisions and optimise performance.
• Ensure exceptional customer experiences across physical and digital touchpoints with cross-functional teams.
• Build strategic partnerships with tenants, brands, tourism bodies and media.
• Oversee budgets, agency management, procurement governance and ROI evaluation.
• Lead and develop a high-performing marketing team with focus on innovation and execution.
• Safeguard brand reputation through PR and stakeholder engagement.
• Explore growth opportunities via digital innovation, loyalty ecosystems and experience-led retail concepts.

Connaissances

Strategic marketing leadership

Brand strategy

CRM & customer engagement

Digital marketing

Partnership development

Team leadership

Analytics & data-driven

Formation

Bachelor's degree in Marketing or related field

Outils

CRM platforms

Google Analytics

Market research tools

Description du poste

CLK Cove Development Limited (a subsidiary of Airport Authority Hong Kong)

As part of the SKYTOPIA development, we are creating an iconic new entertainment destination adjacent to Hong Kong International Airport. Set to become a new super entertainment hub for Hong Kong and the region, it will bring together a diverse mix of entertainment, dining and lifestyle experiences, attracting local communities, Greater Bay Area visitors and international travellers alike. We are seeking an accomplished marketing leader to join our senior leadership team and drive the next phase of growth for this iconic project.

Reporting directly to the Managing Director, the Senior Vice President, Marketing will lead the overall marketing strategy, building a compelling destination brand, generating sustainable customer traffic and engagement, and enhancing long-term commercial performance.

Key Responsibilities

• Define and drive the overall marketing vision, brand positioning and strategic direction.
• Drive destination popularity, footfall, customer loyalty and brand value growth, ensuring marketing strategies translate into increased visitation, market relevance and sustainable commercial success.
• Develop and execute integrated marketing strategies encompassing branding, advertising, CRM, loyalty programmes, digital marketing, promotions, events and partnerships.
• Lead large-scale destination marketing initiatives to strengthen market presence, customer appeal and competitive positioning.
• Harness customer insights, market intelligence and data analytics to inform business decisions and optimise marketing performance.
• Champion excellent customer experiences across physical and digital touchpoints in collaboration with leasing, operations, property management and customer service teams.
• Build strategic partnerships with tenants, brands, tourism organisations, media, payment platforms and other key stakeholders.
• Oversee marketing budgets, agency management, procurement governance and return-on-investment evaluation.
• Lead, inspire and develop a high-performing marketing team while fostering innovation, collaboration and execution excellence.
• Safeguard and enhance brand reputation through effective public relations, stakeholder engagement and issue management.
• Explore new growth opportunities through digital innovation, customer loyalty ecosystems, tourism partnerships and experience-led retail concepts.

Requirements

• A degree in Marketing, Business Administration, Communications, Retail Management, Hospitality, Tourism or a related discipline. A postgraduate qualification will be an advantage.
• At least 15 years of relevant marketing experience, including substantial leadership experience gained from shopping malls, mixed-use developments, retail destinations, hospitality, tourism, consumer or lifestyle-related sectors.
• A proven track record in developing marketing strategies and leading large-scale campaigns, partnerships, customer engagement initiatives and marketing teams.
• Strong commercial acumen with the ability to translate business objectives and customer insights into impactful marketing outcomes.
• Expertise in branding, customer engagement, CRM, digital marketing and data-driven decision-making.
• Outstanding leadership, stakeholder management, influencing and relationship-building capabilities.
• A creative, customer-centric and results-oriented mindset with the ability to drive both strategic and operational excellence.
• Excellent written and spoken English and Chinese. Proficiency in Putonghua will be an advantage.