Channel Proposition, Specialist (Assistant Manager)

AIA Hong Kong; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

AIA Hong Kong is seeking a senior marketing professional to lead customer proposition development and delivery across bancassurance channels. You will translate customer needs and market trends into market-ready insurance offerings, drive end-to-end launch plans, and collaborate with distribution partners to achieve business growth.

The role emphasizes strong project management, financial analysis, and stakeholder engagement in a fast-paced environment, with a focus on delivering measurable

Qualifications

• University graduate with at least 5 years in bancassurance/insurance.
• Strong marketing and business mindset with ability to drive initiatives.

Responsibilities

• Define and evolve customer propositions across channels.
• Analyze customer behavior and market trends to identify opportunities.
• Lead proposition launches with clear go-to-market plans and timelines.
• Monitor KPIs and forecast portfolio performance to drive growth.

Skills

Marketing strategy

Project management

Financial analytics

Stakeholder management

Written and spoken Chinese/English

Education

University degree

Job description

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Proposition Strategy & Development
  • Define and evolve segment strategies and customer proposition For example \"UHNW, HNW, ECM, MCV, New HKers, Pre-Retiree, Silvery etc\" across channel to drive business goal
  • Translate customer needs, market trends, and business strategy into viable insurance offerings
  • Define value propositions, target segments, and positioning among PD channels
• Customer & Market Insights
  • Analyse customer behaviour, needs, and pain using internal and external research and data analytics
  • Monitor market trends, digital innovations, and competitor offerings
  • Identify new opportunities for product innovation and differentiation
• Proposition Delivery & Execution
  • Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product
  • Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
  • Translate propositions into go-to-market plans
• Performance Management
  • Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc)
  • Identify improvement opportunities and implement optimisation marketing strategies
  • Support financial forecasting and portfolio management

Minimum Job Requirements:

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Others:

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.