Customer Value Growth, Principal (Senior Manager)

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a senior marketing analytics professional to join the Marketing, Distribution & Partnership team. You will help craft creative campaigns, leverage big data, and deliver insights that drive growth and improve customer experience.

Working with cross-functional partners, you will design targeted communications for different customer segments, support brand messaging, and promote healthier, longer, better lives for our communities in Hong Kong and beyond.

Qualifications

• Bachelor’s degree in Actuarial, Business, Marketing, or Statistics.
• Digital experience in financial institutions preferred.
• Results-focused with a track record of achievement.
• Strong interpersonal and written/spoken communication in English and Chinese.
• Proactive team player with problem-solving skills.

Responsibilities

• Assist in generating creative marketing concepts that align with business objectives and growth goals.
• Make use of big data to create existing customer campaigns and utilize advanced data analytics to improve campaign effectiveness and inform decision-making.
• Support to design customer campaigns aimed at uplifting customer experience, fostering repurchase behavior, and growing existing customer business.
• Support to implement targeted communication to different customer segments for personalized engagement.
• Strengthen communication with distribution channels to support seamless execution and engagement.
• Lead to develop initiatives that enhance customer experience throughout the entire journey for identified segments and groups.
• Conduct ad-hoc business analyses to support the development of actionable recommendations for the senior management team.

Skills

Analytical thinking

Team collaboration

Communication skills

Bilingual English/Chinese

Problem-solving

Education

Bachelor's degree in Actuarial, Business, Marketing, or Statistics

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

About the Role

• Assist in generating creative marketing concepts that align with business objectives and contribute to achieving growth goals.
• Make use of big data to create existing customer campaign and utilize advanced data analytics to improve campaign effectiveness and inform decision-making.
• Support to design customer campaigns aimed at uplifting customer experience, fostering repurchase behavior, and growing existing customer business.
• Support to implement targeted communication to different customer segments for personalized engagement.
• Strengthen communication with distribution channels to support seamless execution and engagement.
• Lead to develop initiatives that enhance customer experience throughout the entire journey for identified segments and groups.
• Conduct ad-hoc business analyses to support the development of actionable recommendations for the senior management team.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

• Continuous development & knowledge build-up of Team members in campaign execution, including the application of analytics model into customer campaigns;
• Prepare marketing plans and to support supervisor in execution; Work with different departments and team to prepare project plan & communication for campaign launch;
• Design and prepare agent/ customer communications and to coordinate with parties involved to ensure plans are execute smoothly within the agreed timeline;
• Work with different departments and distribution channels in promoting ECM campaigns/ initiatives and collecting feedback of campaign;
• Management of promotional budget;
• Provide support to team members in meeting business objective;
• Assist Department Head as a gate keeper in recommending promotional appeals arrangement

Minimum Job Requirements

• Bachelor’s degree in Actuarial, Business, Marketing, or Statistics with at least 10 years’ relevant experience on business analyses, business development, and database marketing.
• Prior experience in financial institutions and knowledge of insurance business is preferred
• Digital experience
• Results focused, with a track record of achievement
• Strong interpersonal skills to liaise with various internal and external parties
• Good in problem-solving
• Proactive and is an Excellent team player
• Proficient in English and Chinese, spoken and written
• You are required to obtain relevant licence if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.