Channel Proposition, Specialist (Assistant Manager)

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a seasoned marketing and partnerships professional to drive customer-centric propositions across bancassurance channels in Hong Kong. The role emphasizes segment strategy, market insights, and go-to-market execution to deliver measurable outcomes.

You will partner with distribution channels and stakeholders to translate customer needs into compelling insurance offerings, while leading program delivery and performance analytics in a fast-paced environment.

Qualifications

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Responsibilities

• Proposition Strategy & Development: Define and evolve segment strategies and customer proposition across channel to drive business goal
• Translate customer needs, market trends, and business strategy into viable insurance offerings
• Define value propositions, target segments, and positioning among PD channels
• Customer & Market Insights: Analyse customer behaviour, needs, and pain using internal and external research and data analytics
• Monitor market trends, digital innovations, and competitor offerings
• Identify new opportunities for product innovation and differentiation
• Proposition Delivery & Execution: Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product
• Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
• Translate propositions into go-to-market plans
• Performance Management: Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc)
• Identify improvement opportunities and implement optimisation marketing strategies
• Support financial forecasting and portfolio management

Skills

Marketing skills

Project management

Financial analysis

Communication

Relationship management

Bancassurance knowledge

Chinese & English writing

Education

University graduate

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

Customer Centricity - This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles And Responsibilities

• Proposition Strategy & Development
  • Define and evolve segment strategies and customer proposition For example "UHNW, HNW, ECM, MCV, New HKers, Pre-Retiree, Silvery etc" across channel to drive business goal
  • Translate customer needs, market trends, and business strategy into viable insurance offerings
  • Define value propositions, target segments, and positioning among PD channels
• Customer & Market Insights
  • Analyse customer behaviour, needs, and pain using internal and external research and data analytics
  • Monitor market trends, digital innovations, and competitor offerings
  • Identify new opportunities for product innovation and differentiation
• Proposition Delivery & Execution
  • Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product
  • Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
  • Translate propositions into go-to-market plans
• Performance Management
  • Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc)
  • Identify improvement opportunities and implement optimisation marketing strategies
  • Support financial forecasting and portfolio management

Minimum Job Requirements

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Others

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.