Channel Proposition, Specialist (Assistant Manager)

aia; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Aia in Hong Kong is looking for a professional to enhance customer experiences and market propositions. You will contribute to developing marketing strategies that make a positive impact across various channels, seeking to drive business growth through customer-focused insights.

Applicants should have a university degree and at least 5 years of experience in the bancassurance or insurance industry. Strong communication skills in both Chinese and English, along with excellent marketing capabilities, are essential.

Qualifications

• Minimum of 5 years of work experience in bancassurance/insurance industry.
• Mature, creative, and business-minded.
• Ability to handle multiple tasks in a fast-paced environment.

Responsibilities

• Define and evolve segment strategies and customer propositions across channels.
• Analyse customer behaviour and market trends for product innovation.
• Manage proposition launch plans and implement marketing strategies.

Skills

Excellent marketing skills

Strong project management

Financial analytical skills

Communication skills (Chinese and English)

Relationship-building

Education

University graduate

Job description

Overview

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to better people’s lives, and to better the communities and environments we live in, with the ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

As part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. You’ll help inspire meaningful connections with customers, partners and other stakeholders, deliver purpose-led brand positioning and messaging, and make a positive, healthy impact across channels. You will have a unique and important role in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Customer Centricity: This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer-first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end-to-end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

• Proposition Strategy & Development
  • Define and evolve segment strategies and customer proposition for example UHNW, HNW, ECM, MCV, New HKers, Pre-Retiree, Silvery etc across channels to drive business goals
  • Translate customer needs, market trends, and business strategy into viable insurance offerings
  • Define value propositions, target segments, and positioning among PD channels
• Customer & Market Insights
  • Analyse customer behaviour, needs, and pain points using internal and external research and data analytics
  • Monitor market trends, digital innovations, and competitor offerings
  • Identify new opportunities for product innovation and differentiation
• Proposition Delivery & Execution
  • Act as SME, manage the proposition launch plans that establish rollout timelines, and implement marketing strategies to promote the product
  • Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
  • Translate propositions into go-to-market plans
• Performance Management
  • Monitor key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP, ATS, conversion, etc.)
  • Identify improvement opportunities and implement optimisation marketing strategies
  • Support financial forecasting and portfolio management

Minimum Job Requirements

• University graduate with a minimum of 5 years of work experience in bancassurance/insurance industry
• Mature, creative and business-minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities with stakeholders and vendors
• Good timeline management skills
• Strong communication and writing skills in both Chinese and English
• Ability to handle multi-task in a fast-paced environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Others

• You are required to obtain the relevant license(s) if your job involves regulated activities