Campaign Management, Consultant (Manager)

aia; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

AIA Hong Kong is seeking an experienced Campaign Manager to oversee multi-channel campaign initiatives for insurance products. You will design offers, optimize profitability, and ensure timely execution with a customer-first mindset.

Leading collaboration across Operations, Marketing and Distribution, you will translate insights into actionable campaigns, manage timelines, and support inquiries while contributing to a strengthened customer journey.

Qualifications

• University degree with 10–15 years of insurance industry experience preferred.
• Experience with campaign implementation and execution (business requirements, specs, UAT).
• Ability to develop and communicate marketing materials (leaflets, brochures).
• Strong interpersonal, communication and project management skills.

Responsibilities

• Design and implement compelling offers for insurance products to drive growth.
• Drive innovative campaign ideas and strategies.
• Conduct market research, competitor analysis, and customer insights using data analytics.
• Handle post-campaign enquiries from customers or internal stakeholders.
• Collaborate with Operations, Agency, Partnership Distribution, Marketing to execute campaigns.
• Participate in Product Implementation Taskforce and PGS meetings as needed.
• Manage campaign appeals across channels.
• Support ad-hoc projects and other duties as required.

Skills

Campaign management

Stakeholder collaboration

Project management

Data analytics

Market research

Education

University degree

Job description

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

A hybrid role to oversee and manage the execution of various campaign initiatives to multi-channels to ensure quality and timely implementation of the campaign initiatives. Optimizing new business profitability and production growth, preparation of campaign sales tools and manage campaign appeal and enquiries. Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

• Design and implement compelling offers for new and existing insurance products to drive business growth
• Drive innovation to continuously deliver new campaign ideas and strategies
• Conduct market research, competitor analysis, and customer insights leveraging data analytics to identify innovative campaign opportunities
• Handle post-campaign follow-up activities (e.g. responding to enquiries from customers or internal stakeholders)
• Collaborate with various stakeholders (such as Operations, Agency, Partnership Distribution, Marketing, etc) to drive the implementation and execution of campaign initiatives to meet the business goals
• Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives
• Manage and handle campaign appeals through various channels
• Support ad-hoc projects and other duties as required

Minimum Job Requirements

• University degree with around 10 – 15 years of working experience in insurance industry is preferred
• Immediate available is highly preferred
• Relevant experience with: campaign’s implementation and execution (including but not limited to business requirement gathering, functional specification review and user acceptance test execution)
• campaign communication materials (leaflet, brochure)
• handling enquiries from agency/distribution team and customers
• In-depth knowledge in product development, operations and system process
• Able to work under stress and tight timeline
• Passionate, high motivation and result-oriented
• Team player with positive attitude, good interpersonal and communication skills and strong project management skill
• You are required to obtain relevant license if your job involves in regulated activits

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.