Campaigns & Rewards, Senior Analyst

aia; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

AIA is seeking a Campaigns & Rewards professional in Hong Kong to develop and execute agency incentive programs and recognition initiatives. The role blends campaign management, performance analysis, rewards administration, communications, and reporting to drive business growth and engagement.

The ideal candidate will have 4–7 years of experience in related functions, strong analytical skills, and advanced Excel/PowerPoint proficiency, with the ability to collaborate across teams to enhance the

Qualifications

• Bachelor’s degree required in a related field or equivalent experience.
• 4–7 years of experience in campaign management, incentives, or analytics.
• Experience in insurance, financial services, or sales performance management is an advantage.
• Strong analytical skills with data interpretation abilities.
• Excel and PowerPoint proficiency required.
• Self-driven with strong project management and communication skills.

Responsibilities

• Develop and execute agency incentive campaigns, contests, and recognition programs.
• Manage end‑to‑end campaign implementation, including planning, tracking, rewards fulfillment, and post‑campaign evaluation.
• Prepare business projections, campaign updates, performance reports, and dashboards.
• Analyze sales performance and agency trends to generate actionable insights for decision making.
• Provide operational support for campaigns and rewards initiatives.

Skills

Campaign management

Incentive programs

Rewards management

Business analytics

Stakeholder management

Education

Bachelor’s degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Support the development and execution of agency incentive campaigns, contests, and recognition programs that drive business growth and engagement. This role combines campaign management, performance analysis, rewards administration, communications, and reporting to deliver impactful agency initiatives.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer‑first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end‑to‑end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

Campaign and Rewards Management

• Develop and execute agency incentive campaigns, contests, and recognition programs aligned with business objectives and sales targets.
• Manage end‑to‑end campaign implementation, including planning, progress tracking, rewards fulfillment, and post‑campaign evaluation.
• Monitor campaign effectiveness, analyze results, and provide recommendations to enhance engagement and business performance.
• Coordinate internal and industry award programs, recognition initiatives, and related engagement activities.

Business Analysis & Reporting

• Prepare business projections, campaign updates, performance reports, and management dashboards.
• Analyze sales performance, campaign outcomes, and agency trends to generate actionable insights and support decision‑making.
• Partner with reporting and data teams to ensure data accuracy, reporting integrity, and timely delivery of business information.
• Support data‑driven initiatives, including segmentation analysis and performance measurement frameworks.

Operational & Administrative Support

• Provide operational and administrative support for Campaigns & Rewards initiatives.
• Coordinate campaign logistics, vendor management, reward fulfillment, and budget monitoring.
• Identify process improvement and automation opportunities to enhance operational efficiency.
• Participate in business initiatives, special projects, agency development activities, and company events.
• Perform ad hoc assignments as required.

Others

• Performs other responsibilities and duties periodically assigned by supervisor in order to meet operational and / or other requirements.

Minimum Job Requirements

• Bachelor’s degree in Business Administration, Marketing, Statistics, Data Analytics, Communications, Finance, or related disciplines.
• 4–7 years of experience in campaign management, incentive programs, rewards management, business analytics, agency support, or related functions.
• Experience in insurance, financial services, or sales performance management is an advantage.
• Strong analytical skills with the ability to interpret data and translate insights into business actions.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Excellent project management, communication, and stakeholder management skills.
• Self‑motivated, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• Strong team player with a proactive and collaborative mindset.
• You are required to obtain relevant licence if your job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up‑to‑date.