Growth & Performance Marketing Lead - SEO, Paid Ads, Social Media & AI
Landcrowd Limited
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Résumé du poste
Spacious.hk in Hong Kong is seeking a Growth & Performance Marketing Lead to own SEO, paid advertising, social media and AI-enhanced growth initiatives. You will develop and optimise campaigns across English and Chinese content, guiding channels from discovery to property enquiries.
You will work closely with leadership and product teams to scale impact and drive measurable growth. The role emphasizes hands-on execution, experimentation, and leveraging AI tools to improve content production,
Qualifications
- University degree in marketing, business, economics, communications, technology or a related discipline.
- Approximately 3–5 years of practical experience in digital marketing, SEO, paid advertising or growth marketing.
- Strong creative flair with instinct for content and advertising that appeals to diverse audiences.
- Excellent analytical and numerical ability to evaluate performance and improve results.
Responsabilités
- Use AI to accelerate content research, drafting, localisation and SEO optimisation.
- Develop creative advertising and social media concepts with AI assistance.
- Explore AI-powered workflows to increase output and reduce repetitive work.
- Identify marketing opportunities, analyse campaign performance and generate optimisation ideas.
- Collaborate with CEO and senior leadership; present findings to management.
- Launch experiments across channels and measure impact on business growth.
Connaissances
Formation
Outils
Description du poste
Help Drive the Next Phase of Growth at Hong Kong’s Leading Property Search Platform
Spacious.hk is Hong Kong's leading independent internet property search platform, helping over one million monthly property seekers discover homes, neighbourhoods, serviced apartments and property opportunities across Hong Kong.
We are looking for an ambitious, creative and analytically minded Growth & Performance Marketing Lead to help take our marketing to the next level.
This is an exciting opportunity for someone with a genuine passion for marketing — someone who loves developing creative ideas, understanding what appeals to customers, discovering new growth opportunities and using data to turn great ideas into measurable results.
You will work across SEO, content marketing, paid advertising, social media and new customer acquisition channels in Hong Kong, the Greater Bay Area, mainland China and beyond.
This is a hands‑on role with real ownership and influence. You'll help shape our marketing direction while personally developing campaigns, managing channels, identifying opportunities and implementing improvements. You'll work in a lean, collaborative team, supported by existing content resources, AI tools and our Product and Technology teams.
We're looking for someone who enjoys both developing ideas and rolling up their sleeves to make them happen.
At Spacious, you won't be one of hundreds of marketers following a fixed corporate playbook.
You'll have the freedom to bring forward ideas, try new approaches and see the real impact of your work.
Take meaningful responsibility for growing organic traffic, improving advertising performance, developing our social media presence and generating qualified property enquiries.
Your work will reach a large, high‑intent audience and directly contribute to the growth of an established technology business.
We value original thinking and a strong instinct for what makes content and advertising compelling.
You'll have opportunities to develop campaigns, test different approaches, explore new platforms and discover what resonates with our audiences.
We are actively integrating AI into our marketing workflows and want you to help shape how we use it.
You'll explore AI tools and automation to increase content output, accelerate campaign development, improve analysis and free up time for more valuable creative and strategic work.
Work closely with our CEO and experienced senior management, with exposure to marketing strategy, product development, commercial priorities and business growth.
Your ideas and recommendations will be heard, and strong performers will have opportunities to take on greater responsibility.
You'll build on a recognised property brand, substantial existing traffic, extensive property data, established content channels and dedicated product and technology resources.
Rather than building everything from scratch, you'll have the opportunity to make an established platform perform significantly better.
Identify keyword opportunities, search trends and content ideas that attract and engage property seekers.
Manage and optimise English and Chinese blog content, including existing articles and new content across our Hong Kong and regional websites.
Develop compelling content ideas, headlines and messaging suited to different audiences and markets.
Work with our content resources and AI tools to scale high‑quality content production efficiently.
Improve organic search visibility, website traffic and the journey from blog content to property enquiries.
Regularly review SEO performance and identify opportunities for improvement.
Take hands‑on responsibility for Google Ads, Meta and other paid advertising campaigns.
Develop persuasive advertising copy, creative concepts and messaging in English and Chinese.
Continuously optimise targeting, budgets, bidding, creative performance and conversions.
Experiment with new advertising approaches and identify opportunities to improve campaign effectiveness.
Use performance data to prioritise investment in the most promising campaigns and opportunities.
Develop and manage our organic and paid social media activities across Facebook, Instagram, LinkedIn and relevant Chinese platforms.
Create engaging content ideas and campaigns that appeal to property seekers, agents, developers and other audiences.
Explore new formats, content distribution opportunities and ways to grow our audience.
Measure the effectiveness of social media campaigns in driving engagement, traffic and enquiries.
Proactively discover and evaluate new paid and organic marketing channels beyond Google and Meta.
Explore opportunities across mainland China and the Greater Bay Area, including Baidu, Xiaohongshu, WeChat, Douyin and other relevant platforms.
Research and establish new advertising accounts and acquisition channels, coordinating with partners when required.
Explore alternative channels outside China and identify opportunities for regional growth.
Launch cost‑effective experiments, evaluate performance and expand initiatives that demonstrate commercial potential.
You don't need to know every platform already. We value people who are curious, resourceful and capable of learning new technologies independently.
Experimentation and continuous optimisation are central to how we work.
Regularly develop and run A/B tests across advertising, content, messaging, creative concepts and acquisition channels.
Use Google Analytics 4, Google Search Console, Ahrefs and other tools to understand marketing performance.
Evaluate results, identify opportunities and implement improvements based on evidence.
Work closely with our Product team to understand how marketing traffic converts into enquiries.
Develop clear, actionable performance reports and present findings to senior management.
We want someone who enjoys combining creative instinct with analytical thinking — coming up with interesting ideas, testing them and learning what actually works.
AI is an important part of how we intend to scale our marketing operations.
Use AI to accelerate content research, drafting, localisation and SEO optimisation.
Develop creative advertising and social media concepts with AI assistance.
Explore AI‑powered workflows and automation to increase output, improve consistency and reduce repetitive work.
Use AI to identify marketing opportunities, analyse campaign performance and generate optimisation ideas.
Critically review AI-generated content and recommendations, improving their quality, accuracy and relevance before implementation.
Continuously explore emerging AI technologies and practical ways to improve marketing effectiveness.
Our ambition is to combine human creativity, commercial judgement and AI to achieve far more than conventional marketing workflows allow.
We are looking for someone who is smart, creative, commercially aware and genuinely passionate about marketing.
- A university degree, preferably in marketing, business, economics, communications, technology or another relevant discipline.
- Approximately 3–5 years of practical experience in digital marketing, SEO, paid advertising or growth marketing.
- A strong creative flair and instinct for identifying content, advertising messages and campaigns that appeal to different audiences.
- Strong analytical and numerical ability, with experience using data to evaluate performance and improve results.
- Business‑level proficiency in spoken and written English, Cantonese and Mandarin is essential, including the ability to review and improve Traditional and Simplified Chinese marketing content.
- The ability to develop, evaluate and improve compelling marketing and advertising copy.
- Experience with digital marketing analytics and performance measurement.
- Strong communication skills and confidence presenting ideas and results to senior management.
- A proactive, curious and experimental mindset, with enthusiasm for learning new platforms and technologies.
- Strong personal ownership, attention to detail and the drive to follow ideas through to successful execution.
- Google Ads, Meta Ads Manager, GA4, Google Search Console, Ahrefs or SEMrush.
- English and Chinese SEO, WordPress and content marketing.
- Mainland Chinese social media or advertising platforms.
- AI‑assisted content production, workflow automation or marketing technology.
- A/B testing, conversion optimisation and marketing attribution.
- Experience with property, e‑commerce, digital marketplaces or other consumer internet businesses.
We value creativity, intelligence, initiative, analytical thinking and the willingness to learn over years of experience alone.
- Annual salary reviews and performance bonuses.
- Medical and dental insurance.
- MPF contributions.
- 18 days of annual leave.
- Five‑day working week with bank holidays off.
- A culture that values initiative, results and quality of work — not simply hours spent at a desk.
- Rapid career progression for high performers.
- Opportunity to take on greater marketing and commercial responsibility as you demonstrate results.
- Direct collaboration with the CEO and senior leadership.
- Exposure to SEO strategy, paid media, AI technologies, customer acquisition and platform growth.
- Mentorship and opportunities to learn directly from experienced business and technology professionals.
- Budget for continuous learning and professional development.
Your work will reach a substantial audience of people actively searching for property in Hong Kong.
At Spacious, marketing isn't simply about generating impressions or producing content. It helps people discover the right properties, connects customers with property businesses and contributes directly to commercial growth.
You’ll have the opportunity to see how your campaigns influence real user behaviour and business results.
Spacious.hk is helping transform how people search for property in Hong Kong.
As an independent property technology platform with over one million monthly visits, we combine technology, extensive property information and local market knowledge to make property searching easier and more transparent.
Our culture is inclusive, growth‑focused and supportive. We value diversity, transparency, strong execution, curiosity and teamwork.
We encourage open communication and have an open‑door approach that allows employees to share ideas and collaborate directly with management.
You’ll join a friendly, ambitious team where good ideas are valued, strong performers are recognised and your work can have a visible impact.
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