Business Analyst (Demand & CRM)

GoGoX; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

High-impact role

Data-driven culture

Competitive compensation

Flexible working environment

Job summary

A leading logistics company in Hong Kong is seeking a Business Analyst to drive growth strategies through customer behavior analysis. The role involves optimizing the user journey via data insights and collaborative approaches with teams to enhance retention and market opportunities. The ideal candidate should possess 4-5 years of relevant experience, proficiency in SQL and Excel, and strong communication skills in English and Cantonese. The position offers flexible working conditions and competitive compensation.

Qualifications

• 4-5 years of experience in Business Analytics or related fields.
• Familiar with retention metrics and CRM activities.
• Eager to use AI-assisted tools for data analysis.
• Eager to use AI-assisted tools to speed up data processing and uncover patterns.
• Clear communicator in English and Cantonese.

Responsibilities

• Analyze customer touchpoints to optimize user journeys.
• Build and refine Lifetime Value (LTV) models.
• Extract data to identify growth levers and market opportunities.
• Evaluate impact of discounts and loyalty programs on cohort behavior.
• Deep-dive into cohort performance and retention patterns.
• Develop demand forecasting models and functional dashboards.
• Partner with teams to translate data into actionable experiments.

Skills

SQL

Excel

English communication

Cantonese communication

Problem solving

Agility in fast-paced environments

English & Cantonese communication

Agile / fast-paced

Tools

Looker

Tableau

Google Sheets

Job description

Overview

As a Business Analyst you will be at the heart of our growth engine. You won't just be "reporting numbers"; you will be the architect of our understanding of customer behavior. Your mission is to decode the demand side of our marketplace, optimizing the lifecycle of our users from their first order to becoming loyal advocates.

Responsibilities

• CRM & Lifecycle Optimization: Analyze customer touchpoints to optimize the user journey, leveraging data to improve CRM effectiveness, re-activation rates, and long-term engagement.
• LTV Frameworks: Build and refine Lifetime Value (LTV) models to help the team understand the long-term health of our demand side and justify acquisition/retention spend.
• Demand Dynamics: Extract and analyze data to identify growth levers, demand-side shifts, and market opportunities that guide commercial and growth strategy.
• Incentive & Promo Efficiency: Evaluate the impact of discounts, loyalty programs, and targeted offers on cohort behavior to ensure we are driving "good" growth rather than just temporary spikes.
• Cohort & Retention Analysis: Deep-dive into cohort performance to assess retention patterns, revenue efficiency, and the "stickiness" of different user segments.
• Strategic Modeling & Dashboards: Develop practical models for demand forecasting and build functional dashboards that track CRM KPIs and demand health in real-time.
• Collaborative Insights: Partner with Growth, Product, Marketing and Customer Success teams to translate data into actionable experiments (A/B testing) that move the needle on unit economics.

Qualifications

• Experience: 4-5 years of experience in Business Analytics, CRM/Lifecycle Analytics, Growth, or Commercial Insights.
• LTV Specialist: Familiar with retention metrics and the mechanics of how CRM activities influence Lifetime Value and CAC payback periods.
• Technical Toolkit: Mandatory proficiency in SQL and Excel/Google Sheets; experience building functional dashboards in Looker, Tableau, or similar.
• AI-Forward: Eager to use AI-assisted tools to speed up data processing and uncover deeper behavioral patterns.
• Commercial Mindset: Strong problem solver who understands marketplace dynamics and can tell a story with data.
• Communication: Clear communicator in English and Cantonese who can simplify complex lifecycle data for stakeholders.
• Agility: Comfortable in a fast-paced tech/marketplace environment where data informs rapid pivots.

What We Offer

• A high-impact role where your analysis directly dictates the company's growth strategy.
• A data-driven culture that values experimentation and "failing fast."
• Opportunities to work with a diverse team of engineers, product managers, and growth hackers across the region.
• Competitive compensation and a flexible, fast-paced working environment.