CRM & Demand Analytics Lead

GoGoX; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

High-impact role

Data-driven culture

Competitive compensation

Flexible working environment

Job summary

A leading logistics company in Hong Kong is seeking a Business Analyst to drive growth strategies through customer behavior analysis. The role involves optimizing the user journey via data insights and collaborative approaches with teams to enhance retention and market opportunities. The ideal candidate should possess 4-5 years of relevant experience, proficiency in SQL and Excel, and strong communication skills in English and Cantonese. The position offers flexible working conditions and competitive compensation.

Qualifications

• 4-5 years of experience in Business Analytics or related fields.
• Familiar with retention metrics and CRM activities.
• Eager to use AI-assisted tools for data analysis.

Responsibilities

• Analyze customer touchpoints to optimize user journeys.
• Build and refine Lifetime Value (LTV) models.
• Extract data to identify growth levers and market opportunities.
• Evaluate impact of discounts and loyalty programs on cohort behavior.
• Deep-dive into cohort performance and retention patterns.
• Develop demand forecasting models and functional dashboards.
• Partner with teams to translate data into actionable experiments.

Skills

SQL

Excel

English communication

Cantonese communication

Problem solving

Agility in fast-paced environments

Tools

Looker

Tableau

Google Sheets

Job description

A leading logistics company in Hong Kong is seeking a Business Analyst to drive growth strategies through customer behavior analysis. The role involves optimizing the user journey via data insights and collaborative approaches with teams to enhance retention and market opportunities. The ideal candidate should possess 4-5 years of relevant experience, proficiency in SQL and Excel, and strong communication skills in English and Cantonese. The position offers flexible working conditions and competitive compensation.