Business Analyst - CRM & Customer Insights

Lane Crawford; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Benefits offered by this job

Staff discount

Staff sales access

Annual health and dental benefits

Pension plan

Learning & development via The Academy

Birthday and work anniversary leave

Summer Fridays

Job summary

Lane Crawford is seeking a Business Analyst to drive decision-making through reports and dashboards, leveraging customer insights across campaigns and strategic projects. You will analyze large data sets, identify trends, and translate findings into actionable recommendations, collaborating with internal data teams and IT to enhance personalization and CRM initiatives.

The role emphasizes data manipulation, ETL processes, and delivering actionable insights to management in a fast-paced luxury

Qualifications

• Minimum 2 years' experience in a similar role; luxury retail experience is a bonus.
• Degree in Statistics, Computer Science, Data Science, or related analytical field.
• Experience with database management and reporting systems.
• Strong SQL, Tableau and Power BI skills; Python and Google Analytics are advantageous.
• Experience with ETL processes.

Responsibilities

• Prepare reports, analysis, and dashboards to support decision-making for management and stakeholders.
• Analyze customer data to identify valuable customers and target segments for CRM/Marketing actions.
• Conduct pre/post campaign analysis and provide recommendations for improvement.
• Collaborate with data teams and IT on data migration and enhancement projects.
• Generate ad hoc reports to identify potential business opportunities.

Skills

2+ years experience

Team player

Curious mindset

Deadline-driven

Fast-paced environment

Education

Degree in Statistics, Computer Science, Data Science, or related analytical field

Tools

SQL

Tableau

Power BI

Python

Google Analytics

ETL

Job description

Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values. As our Business Analyst, you will be a key contributor to decision-making, key campaigns and activities as well as strategic projects within by leveraging Customer Insights. It is crucial that you possess the ability to analyze large sets of data and complex figures, and effectively translate them into actionable and understandable recommendations. A curious mindset is essential, as you will closely monitor customer trends to identify gaps, opportunities, and take appropriate actions.

The Role

• Prepare reports, analysis, and dashboards to support decision-making for management and stakeholders.
• Possess familiarity with the ETL (Extract, Transform, Load) process and the ability to handle data from various sources in order to provide a comprehensive overview of members.
• Analyze customer data to identify the most valuable customers and recommend target customer segments for CRM/Marketing actions.
• Conduct pre/post campaign analysis for all CRM/Marketing actions, evaluate campaign performance, and provide recommendations for improvement in corresponding campaigns.
• Collaborate closely with internal data teams and IT for data migration projects and enhance data with new sources, with a particular focus on personalization, predictive behavior, and online-to-offline influence.
• Generate ad hoc reports to identify potential business opportunities.
• Possess knowledge of database concepts and expertise in data manipulation techniques.

The Ideal Candidate

• A minimum of 2 years' similar experience, luxury retail a bonus.
• Degree in Statistics, Computer Science, Data Science, or any related analytical field.
• Experience with database management and reporting, and the applicable systems.
• Strong competency in SQL, Tableau and Power BI is a MUST; Proficiency in Python and Google Analytics is a an advantage.
• Technical experience and knowledge of database management, at least 1 years of experience in data extraction, transformation, and loading (ETL) processes.
• Able to meet deadlines and work in a fast-paced environment.
• A team player with excellent interpersonal and collaboration skills.
• Naturally curious, with a positive approach to all tasks.

At Lane Crawford you work hard and play hard while we take care of your wellbeing. Your annual holiday leave is supplemented by special leave for birthday and work anniversaries, time off to celebrate key holidays and Summer Fridays. Our enhanced medical, dental, pension benefits and life insurance give you peace of mind. And it’s true, that all our permanent staff can enjoy staff discount and visit our legendary staff sales! You can develop your skills and knowledge on the job supported by curated learning experiences at The Academy, and have the opportunity to work with, and be exposed to, a team of internationally minded professionals who will support and stretch your career development. We offer staff wellness programmes to nurture mind, body and spirit in our head office and stores. We treasure opportunities to come together, whether it’s at an office Happy Hour, networking in the "Gin Den" or our Talk of The Town Staff Parties.

Personal data provided will be used for recruitment purposes only. By applying for this position, you consent to the collection, use and disclosure of your personal data to Lane Crawford Joyce Group. Your personal data will be processed in accordance with our Privacy Policy.