Brand Performance & Research Specialist

Schneider Electric; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Schneider Electric is seeking a Brand Specialist to empower businesses, markets, and global teams with data-driven insights to measure and report brand performance. You will act as a Centre of Excellence for Brand Performance, analyzing metrics and benchmarking to deliver clear stakeholder reporting.

You will support dashboards, craft impactful insights, and collaborate with international teams to align on business needs and brand outcomes, while contributing to market research and data quality

Qualifications

• 3–5 years work experience with a Bachelor’s or Master’s degree in Marketing, Information Systems/Technology, Business Analytics or related disciplines.
• A hybrid skillset in marketing and data analytics, with the ability to connect insights to real business and brand outcomes.
• Strong analytical skills and proficiency in Excel; familiarity with tools such as Excel, Power BI, Tableau, Google Analytics, Looker Studio is a plus.
• Strong PowerPoint skills to effectively translate data into visually compelling and easy-to-understand insights.
• Excellent communication skills in English.
• High learning agility and a proactive mindset in embracing new technologies and digital tools.
• Ability to collaborate across functions and levels in a global organization.
• Experience in managing projects using collaboration and workflow platforms; familiarity with Adobe Workfront, Jira, and Coupa is an advantage.

Responsibilities

• Regularly analyze brand performance metrics and KPIs across digital channels and markets using analytics tools.
• Support, optimize, and critique the development of dashboards and reports to visualize key marketing metrics.
• Craft clear, impactful insights from analysis and present them in a digestible, easy-to-understand format (e.g. PowerPoint)
• Manage and coordinate multiple projects, including supporting markets with data queries and onboarding teams to global tracking frameworks.
• Assist in benchmarking Schneider Electric’s brand against competitors and industry standards.
• Collaborate with global stakeholders to understand business needs and deliver actionable insights.
• Conduct ad hoc market research / competitive benchmarking to analyze competitor activities and inform data-driven brand strategies.
• Occasionally contribute to market research studies and its adoption across various markets.
• Ensuring data accuracy and consistency across platforms and reports by performing data clean-up and supporting country teams in submission quality and remediation.
• Supporting marketing automation and segmentation efforts through data analysis.

Skills

Marketing analytics

Data analysis

Excel

PowerPoint

English communication

Education

Bachelor’s or Master’s degree in Marketing/Information Systems/Business Analytics

Tools

Power BI

Tableau

Google Analytics

Looker Studio

Adobe Workfront

Jira

Coupa

Job description

About The Job:

The Brand Specialist will support businesses, markets, and global teams by providing key data and insights to measure and report on the performance of the Schneider Electric Brand. Acting as a Centre of Excellence for Brand Performance, this role focuses on analyzing and benchmarking key metrics to deliver clear, consistent stakeholder reporting. The successful candidate will bring strong analytical, collaborative, and adaptable skills, with the ability to thrive in a fast-paced environment. A creative, solution-oriented mindset and a strong passion for driving brand success through data-driven insights are essential.

What You'll Do:

• Regularly analyze brand performance metrics and KPIs across digital channels and markets using analytics tools.

• Support, optimize, and critique the development of dashboards and reports to visualize key marketing metrics.

• Craft clear, impactful insights from analysis and present them in a digestible, easy-to-understand format (e.g. PowerPoint)

• Manage and coordinate multiple projects, including supporting markets with data queries and onboarding teams to global tracking frameworks.

• Assist in benchmarking Schneider Electric’s brand against competitors and industry standards.

• Collaborate with global stakeholders to understand business needs and deliver actionable insights.

• Conduct ad hoc market research / competitive benchmarking to analyze competitor activities and inform data-driven brand strategies.

• Occasionally contribute to market research studies and its adoption across various markets.

• Ensuring data accuracy and consistency across platforms and reports by performing data clean-up and supporting country teams in submission quality and remediation.

• Supporting marketing automation and segmentation efforts through data analysis.

What You’ll Gain:

• Exposure to marketing analytics tools, strategies, and operations.

• Mentorship from analytics and marketing leaders to enhance your professional growth.

• Opportunities to contribute to high-impact projects that shape Schneider Electric’s marketing performance.

• A collaborative, inclusive environment that values innovation, curiosity, and continuous learning.

• Opportunity to collaborate closely with stakeholders across all levels both internally and externally, gaining exposure how teams operate and contributing to business priorities

What We’re Looking For:

• 3-5 years work experience with a Bachelor’s or Master’s degree in Marketing, Information Systems/Technology, Business Analytics or related disciplines.

• A hybrid skillset in marketing and data analytics, with the ability to connect insights to real business and brand outcomes.

• Strong analytical skills and proficiency in Excel; familiarity with tools such as Excel, Power BI, Tableau, Google Analytics, Looker Studio is a plus.

• Strong PowerPoint skills to effectively translate data into visually compelling and easy-to-understand insights.

• Excellent communication skills in English

• High learning agility and a proactive mindset in embracing new technologies and digital tools.

• Ability to collaborate across functions and levels in a global organization.

• Experience in managing projects using collaboration and workflow platforms; familiarity with Adobe Workfront, Jira, and Coupa is an advantage.

Rewards designed for you

Our Total Rewards is our way of saying: We see you and we value you. It’s more than just pay and benefits—it’s a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we’re here for what matters most to you. Discover more at our Career Page.

* Country-specific programs and initiatives may be available.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric –

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here. Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.