Brand Analytics & Insights Architect

Schneider Electric; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Schneider Electric is seeking a Brand Specialist to empower businesses, markets, and global teams with data-driven insights to measure and report brand performance. You will act as a Centre of Excellence for Brand Performance, analyzing metrics and benchmarking to deliver clear stakeholder reporting.

You will support dashboards, craft impactful insights, and collaborate with international teams to align on business needs and brand outcomes, while contributing to market research and data quality

Qualifications

• 3–5 years work experience with a Bachelor’s or Master’s degree in Marketing, Information Systems/Technology, Business Analytics or related disciplines.
• A hybrid skillset in marketing and data analytics, with the ability to connect insights to real business and brand outcomes.
• Strong analytical skills and proficiency in Excel; familiarity with tools such as Excel, Power BI, Tableau, Google Analytics, Looker Studio is a plus.
• Strong PowerPoint skills to effectively translate data into visually compelling and easy-to-understand insights.
• Excellent communication skills in English.
• High learning agility and a proactive mindset in embracing new technologies and digital tools.
• Ability to collaborate across functions and levels in a global organization.
• Experience in managing projects using collaboration and workflow platforms; familiarity with Adobe Workfront, Jira, and Coupa is an advantage.

Responsibilities

• Regularly analyze brand performance metrics and KPIs across digital channels and markets using analytics tools.
• Support, optimize, and critique the development of dashboards and reports to visualize key marketing metrics.
• Craft clear, impactful insights from analysis and present them in a digestible, easy-to-understand format (e.g. PowerPoint)
• Manage and coordinate multiple projects, including supporting markets with data queries and onboarding teams to global tracking frameworks.
• Assist in benchmarking Schneider Electric’s brand against competitors and industry standards.
• Collaborate with global stakeholders to understand business needs and deliver actionable insights.
• Conduct ad hoc market research / competitive benchmarking to analyze competitor activities and inform data-driven brand strategies.
• Occasionally contribute to market research studies and its adoption across various markets.
• Ensuring data accuracy and consistency across platforms and reports by performing data clean-up and supporting country teams in submission quality and remediation.
• Supporting marketing automation and segmentation efforts through data analysis.

Skills

Marketing analytics

Data analysis

Excel

PowerPoint

English communication

Education

Bachelor’s or Master’s degree in Marketing/Information Systems/Business Analytics

Tools

Power BI

Tableau

Google Analytics

Looker Studio

Adobe Workfront

Jira

Coupa

Job description

Schneider Electric is seeking a Brand Specialist to empower businesses, markets, and global teams with data-driven insights to measure and report brand performance. You will act as a Centre of Excellence for Brand Performance, analyzing metrics and benchmarking to deliver clear stakeholder reporting.

You will support dashboards, craft impactful insights, and collaborate with international teams to align on business needs and brand outcomes, while contributing to market research and data quality