Marketing Manager

ZA

Hongkong

On-site

HKD 600,000 - 800,000

Full time

14 days+

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Job summary

A leading fintech company in Hong Kong is seeking a Brand Manager to elevate market presence through innovative campaigns and AI-driven marketing. In this role, you will architect brand strategies and lead creative projects to enhance customer experience. The ideal candidate has over 6 years of brand management experience and a strong understanding of digital trends. This full-time position offers the opportunity to shape the company's future in a dynamic environment.

Qualifications

6+ years in brand management or integrated marketing, ideally in high-growth environments.
Proven ability to lead creative ideation and develop award-worthy work.
Relentless focus on customer insights and experience.

Responsibilities

Envision and architect integrated brand campaigns for digital banking.
Pioneer the adoption of AI-powered marketing to enhance customer experiences.
Re-imagine the customer journey, ensuring satisfaction at every stage.
Shape brand's social presence and engagement to build advocacy.
Execute signature events and collaborations to enhance brand visibility.

Skills

Strategic Vision

Creative Leadership

Customer Obsession

AI & Digital Fluency

Communication

Project Management

Social DNA

Education

Bachelor's degree in marketing, communications, or related field

Job description

Overview

ZA Bank is for those who dare to reshape what banking can be—digitally native, socially connected, and relentlessly customer-first. As our next Brand Manager, you’ll set new standards for creativity, customer obsession, and business impact in Hong Kong’s fintech landscape. You’ll envision and co-create the next generation of brand experiences, harness the power of AI, and turn every touchpoint into a moment that earns loyalty and sparks conversation. You are the voice of our customers, our creative engine, and the strategic mind who can see where the market is heading—and lead us there.

Responsibilities

Brand Campaign Visionary: Envision and architect integrated brand campaigns that don’t just meet objectives, but redefine what’s possible for digital banking in Hong Kong. Lead creative ideation and direction for all public-facing communications—print, digital, social, and video—setting a new creative benchmark for the category. Inspire teams and partners to create bold, culture-driving work that’s unmistakably ZA.
AI Marketing Leadership: Pioneer the adoption of AI-powered marketing, unlocking new levels of personalization, automation, and impact—turning insights into unforgettable customer experiences. Collaborate cross-functionally to embed AI, predictive analytics, and content intelligence into every campaign and lifecycle communication. Position ZA Bank as an innovation leader by envisioning how AI can not only optimize, but transform, our marketing game.
Customer Journey Orchestration: Re-imagine the end-to-end customer journey, championing seamless, emotionally resonant experiences that delight at every stage. Turn customer insights, pain points, and moments of truth into actionable, business-driving strategies—making ZA the most loved brand in the market. Be the customer’s voice in every strategic forum, ensuring our promise is felt in every interaction.
Social Marketing Excellence: Shape ZA Bank’s social presence into the most engaging, buzzworthy, and authentic in Hong Kong banking. Set the pace on social content, influencer partnerships, and real-time engagement—turning trends into brand moments and customers into advocates. Envision social as an engine for brand love, not just awareness—creating content that people want to share and talk about.
Marketing Events & Partnerships: Imagine and execute signature events, pop-ups, and collaborations that make headlines and bring our brand to life—on the street, online, and in culture. Forge breakthrough partnerships with creators, startups, and brands that expand our reach and cultural relevance. Lead the team in designing immersive, memorable experiences that create lasting business and brand impact.

What We’re Looking For

Strategic Vision: Proven ability to see the big picture, anticipate trends, and set a bold agenda for brand and marketing.
Creative Leadership: Hands-on experience leading creative ideation, developing briefs, and guiding teams/agencies to award-worthy work.
Experience: 6+ years in brand management, integrated marketing, or customer experience—ideally in digital-first, high-growth environments.
Business Acumen: Ability to connect brand, campaign, and customer strategy to business KPIs and commercial outcomes.
Customer Obsession: Relentless focus on customer insights and experience; turns feedback into action that surprises and delights.
AI & Digital Fluency: Comfortable with AI-driven marketing tools, analytics, and martech; ready to push boundaries.
Communication: Exceptional written and verbal skills; confident presenting to senior leaders and external partners.
Project Management: Strong multitasking, organizational, and decision-making skills.
Social DNA: Deep understanding of social platforms, influencer culture, and digital trends in Hong Kong.
Education: Bachelor’s degree in marketing, communications, or related field.

Applicant Information

Applicants who are not invited for an interview within eight weeks after submission may assume their application is unsuccessful. We may review applications for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment-related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months after receipt of the application.

Job Details