Digital Marketing Manager (AI-focused) – Retail Lending & Card

ZA Bank Limited; Hong Kong; On-site; HKD 420,000 - 780,000; Full time

Job summary

ZA Bank Limited in Hong Kong seeks a Digital Marketing Manager (AI-focused) to drive AI-enabled marketing initiatives, design and execute end-to-end digital campaigns, and optimize ROI. You will lead content creation, oversee social media, and explore MarTech opportunities.

The role requires 5–10 years in advertising or tech-driven marketing, with knowledge of retail banking/fintech preferred, and strong collaboration across teams.

Qualifications

• 5–10 years of experience in advertising, digital marketing, or tech-driven marketing operations.
• Experience or strong knowledge in the retail banking/fintech industry is highly preferred.
• Degree in Marketing, Business Administration, Information Systems, or related discipline.
• Strong interpersonal and communication skills; ability to work independently and in a team; work well under pressure.

Responsibilities

• Design, plan, and execute end-to-end digital marketing campaigns; monitor results and optimize ROI.
• Lead AI-driven content creation and workflow automation for marketing processes.
• Oversee social media content creation and manage SEO/SEM strategies.
• Collaborate with Retail Lending & Card teams on Martech initiatives and data-driven growth.

Skills

AI content creation

Prompt engineering

Productivity automation

Digital marketing strategy

Social media management

SEO/SEM

E-commerce platforms

Multilingual communication

Education

Bachelor's degree in Marketing/Business/Information Systems

Tools

Microsoft Office

Digital collaboration tools

Job description

Digital Marketing Manager (AI-focused) – Retail Lending & Card

AI Leadership & Workflow Automation:Act as the primary driver to design, roll out, and implement AI tools and frameworks that simplify, automate, and accelerate daily workflows for the marketing team and the wider company.

Digital Campaign Management:Design, plan, and execute end-to-end digital marketing campaigns, including monitoring delivery results, tracking KPIs, and optimizing ROI.

MarTech Exploration:Continuously explore and integrate new market opportunities and cutting-edge advertising technologies (AdTech/MarTech) with a heavy focus on AI applications.

Strategic Proposal Development:Develop data-driven search marketing pitching proposals and strategic growth frameworks.

Content Oversight & Creation:Oversee and execute copywriting, editing, and content creation for social media platforms (Facebook, Instagram, blogs), leveraging AI tools to optimize production efficiency.

Ad-Hoc Projects:Support special projects and dynamic business initiatives as required.

Requirements:

AI & Tech Proficiency:Hands-on experience or deep familiarity with AI content creation, prompt engineering, or productivity automation tools (e.g., LLMs, image generation, or workflow automation tools), with a passion for driving tech adoption.

Experience:5–10years of experience in advertising, digital marketing, or tech-driven marketing operations.

Industry Knowledge:Experience or strong knowledge in the retail banking / fintech industry is highly preferred.

Core Marketing Skills:Solid understanding of online marketing ecosystems, social media management, SEO/SEM, and e-commerce platforms.

Education:Degree in Marketing, Business Administration, Information Systems, or a related discipline.

Soft Skills:Strong interpersonal and communication skills,can work independently but also embracea collaborative team player mindset, and the resilience to perform well under pressure in a fast-paced environment.

Languages:Good command of spoken and written English, Cantonese, and Mandarin.

Tools:Proficient in Microsoft Office (Word, Excel, PowerPoint) and modern digital collaboration tools.

Mandatory Reference Checking Scheme

Mandatory Reference Checking Scheme (MRC Scheme) may be applicable for certain relevant positions. It is a standardised reference-checking arrangement that is designed to support the integrity of "authorized institutions" regulated by the Hong Kong Monetary Authority (HKMA). Pursuant to the MRC scheme, our Bank will conduct a mandatory reference check by requesting information from each relevant former and current employer of applicants. For more details about the MRC Scheme, please visit the website of the Hong Kong Association of Banks: https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2

ZA Bank, licensed by the HKMA in 2019, is Hong Kong's first and largest digital bank. With 800,000 users as of 30 June 2024, it leads the city's digital banking sector in customer base and deposits. ZA Bank's "Community-Driven" approach actively involves users in product development, resulting in tailored financial services for individuals, SMEs, and Web3 enterprises. The bank offers a comprehensive range of services including banking, investment, insurance, and business solutions. ZA Bank continues to innovate in Hong Kong's financial landscape. It operates as a subsidiary of ZA Global, established in 2017, to explore global fintech and insurtech opportunities.

ZA Bank, licensed by the HKMA in 2019, is Hong Kong's first and largest digital bank. With 800,000 users as of 30 June 2024, it leads the city's digital banking sector in customer base and deposits. ZA Bank's "Community-Driven" approach actively involves users in product development, resulting in tailored financial services for individuals, SMEs, and Web3 enterprises. The bank offers a comprehensive range of services including banking, investment, insurance, and business solutions. ZA Bank continues to innovate in Hong Kong's financial landscape. It operates as a subsidiary of ZA Global, established in 2017, to explore global fintech and insurtech opportunities.