Brand Manager – Video & Content

ZA Bank Limited; Hong Kong; On-site; HKD 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Premium AI creative tools

Flat, fast-moving team culture

Clear growth path to senior leadership

Job summary

ZA Bank Limited is seeking a creative video producer who can ideate, shoot, edit, and publish engaging content across social platforms. You will blend AI-assisted workflows with traditional editing to deliver 15-second reels through longer brand films, managing growth of ZA Bank's social video presence.

The role emphasizes fast, independent work with strong storytelling and familiarity with fintech storytelling.香港工作地點，具備在香港的工作條件和規範。請提供作品集以示能力。

Qualifications

• Experience in video content creation for social platforms.
• Hands-on with at least one AI video-generation platform.
• Proficiency in editing software (Premiere Pro, CapCut, Final Cut, DaVinci Resolve).

Responsibilities

• Conceptualize and produce video content across formats (Reels, Shorts, brand films).
• Own end-to-end video pipeline: scripting, shooting/generation, editing, delivery.
• Leverage AI video-generation tools to accelerate production and innovate formats.

Skills

Video content

Social media

AI tools

Storytelling

Tools

Premiere Pro

After Effects

AI video tools

Job description

ZABankisHongKong'spioneeringvirtualbank,reimaginingbankingthroughtechnology,design,andbolddigital-firstthinking.Wemovefast,thinkcreatively,andbelievegreatbrandstorytellingisasimportantasgreatproducts.

We'relookingforsomeonewholivesandbreathesvideo—someonewhocanpickupaconceptinthemorningandhaveanAI-assisted,scroll-stoppingvideoreadybytheafternoon.

Thisrolesitsattheintersectionofbrandstrategy,contentcreation,andAI-poweredvideoproduction.You'llberesponsibleforconceptualizing,producing,andeditingvideocontent—from15-secondsocialclipstolongerbrandfilms—usingamixoftraditionaleditingskillsandcutting-edgeAIvideotools.

We'renotlookingfora"manager"inthetraditionalhierarchicalsense.We'relookingforacreativeoperator—someonewhocanideate,shoot(orgenerate),edit,andpublish,largelyindependently,withspeedandcraft.

ContentCreation&Production

Conceptualizeandproducevideocontentacrossformats:short-formsocialvideos(Reels,TikTok,Shorts),campaignvideos,brandfilms,andinternalstorytellingcontent

Owntheend-to-endvideopipeline:scripting,storyboarding,shooting/generating,editing,sounddesign,andfinaldelivery

LeverageAIvideogenerationtools(e.g.,Runway,Pika,Sora,Kling,HeyGen,ElevenLabs,etc.)toaccelerateproductionandunlockcreativeformatsnotpossiblewithtraditionalfilmingalone

BlendAI-generatedassetswithlive-actionfootage,motiongraphics,andtraditionaleditingforpolished,professionaloutput

ManageandgrowZABank'ssocialvideopresenceacrossplatforms(Instagram,TikTok,YouTube,Facebook,LinkedIn)

Monitorcontentperformance,trends,andplatformalgorithmshiftstokeepourcontentculturallyrelevantandhigh-performing

Collaboratewiththesocialmediateamoncontentcalendars,campaigntie-ins,andreal-time/trend-jackingcontent

Brand&Storytelling

Translatebrandstrategyandcampaignbriefsintocompellingvisualnarratives

Maintainbrandtone,visualidentity,andqualityconsistencyacrossallvideooutput

PartnerwithMarketing,Product,andDesignteamstobringcampaigns,productlaunches,andbrandmomentstolifethroughvideo

WhatWe'reLookingFor

Experience:1–4yearsinvideocontentcreation,socialmediacontent,orbrand/creativeroles(agency,in-house,orfreelance/portfolio-basedcandidateswelcome)

AIVideoTools:Hands-onexperiencewithatleastoneAIvideogenerationplatform(Runway,Pika,Sora,Kling,Luma,HeyGen,etc.)

EditingSkills:Proficiencyineditingsoftware(PremierePro,CapCut,FinalCut,DaVinciResolve)

Storytelling:Strongsenseofnarrative,pacing,andvisualcomposition—canturnasimplebriefintoanengagingstory

SocialFluency:Deepunderstandingofsocialplatformtrends,formats,andwhatmakescontentperform

Portfolio:Areerolportfoliodemonstratingvideoworkisrequired—showus,don'tjusttellus

Experiencewithmotiongraphicsoranimation(AfterEffects)

Basicphotography/videographyskillsforsourcefootage

Copywritingorscriptwritingability

Experienceinfintech,banking,orotherregulatedindustries

Agenuinelyactive,well-curatedpersonalsocialpresence(bonuspointsifyourowncontentisgood)

WhyThisRoleIsDifferent

Thisisn'ta"manage-an-agency"role.You'llhaverealcreativeownershipandthetoolstoexperimentwiththenewestAIworkflows—ararechancetoshapehowabanktellsstoriesintheAI-contentera,withoutlayersofapprovalsloweringdownyourbestideas.

WhatWeOffer

• Competitivesalary+performancebonus
• AccesstopremiumAIcreativetoolsandsubscriptions
• Flat,fast-movingteamculture—realownershipfromdayone
• Cleargrowthpathintoseniorbrand/contentleadershipasthefunctionscales

MandatoryReferenceCheckingScheme

MandatoryReferenceCheckingScheme(MRCScheme)maybeapplicableforcertainrelevantpositions.Itisastandardisedreference-checkingarrangementthatisdesignedtosupporttheintegrityof"authorizedinstitutions"regulatedbytheHongKongMonetaryAuthority(HKMA).PursuanttotheMRCscheme,ourBankwillconductamandatoryreferencecheckbyrequestinginformationfromeachrelevantformerandcurrentemployerofapplicants.FormoredetailsabouttheMRCScheme,pleasevisitthewebsiteoftheHongKongAssociationofBanks:https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2

Applicantswhoarenotinvitedforaninterviewwithinthe8weeksaftersubmissionofapplicationmayassumetheirapplicationsunsuccessful.WemayreviewapplicationsreceivedforsuitabilityforotherpostswithintheCompany.Allpersonaldataprovidedwillbetreatedinstrictconfidenceandusedstrictlyforrecruitment-relatedpurposesonly.Weshallretainthepersonaldataofunsuccessfulapplicantsforaperiodof24monthsuponreceiptofsuchapplication.

ZA Bank, licensed by the HKMA in 2019, is Hong Kong's first and largest digital bank. With 800,000 users as of 30 June 2024, it leads the city's digital banking sector in customer base and deposits. ZA Bank's "Community-Driven" approach actively involves users in product development, resulting in tailored financial services for individuals, SMEs, and Web3 enterprises. The bank offers a comprehensive range of services including banking, investment, insurance, and business solutions. ZA Bank continues to innovate in Hong Kong's financial landscape. It operates as a subsidiary of ZA Global, established in 2017, to explore global fintech and insurtech opportunities.

ZA Bank, licensed by the HKMA in 2019, is Hong Kong's first and largest digital bank. With 800,000 users as of 30 June 2024, it leads the city's digital banking sector in customer base and deposits. ZA Bank's "Community-Driven" approach actively involves users in product development, resulting in tailored financial services for individuals, SMEs, and Web3 enterprises. The bank offers a comprehensive range of services including banking, investment, insurance, and business solutions. ZA Bank continues to innovate in Hong Kong's financial landscape. It operates as a subsidiary of ZA Global, established in 2017, to explore global fintech and insurtech opportunities.