Premium Beverage Brand Manager: On-Trade Growth

Metadesign Limited; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

METABEV in Hong Kong is seeking a commercially driven Brand Manager to lead development and execution of brand strategies for assigned premium beverage brands. You will drive brand equity, sales growth, and profitability across key channels, with a strong focus on the on-trade, prestige accounts, and cocktail bar channel, collaborating with sales, trade marketing, and external agencies.

You will lead annual brand plans, manage budgets, and translate consumer insights into actionable strategies

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5+ years of brand management experience in beverages or premium consumer goods.
• Strong understanding of on-trade, cocktail bars or prestige channels.
• Experience in brand planning, campaign execution and budget management.
• Fluent in English; Cantonese/Mandarin a plus; willing to travel and work evenings.

Responsibilities

• Develop and implement annual brand plans including positioning, pricing and go-to-market strategies.
• Monitor brand performance and take corrective actions to hit volume, revenue and share targets.
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, social and events.
• Develop activations for on-trade and off-trade, listings and key accounts.
• Collaborate with sales and trade marketing to drive distribution and visibility.
• Manage A&P budgets, forecasts and ROI tracking.
• Work with finance and sales to ensure profitability and accurate demand planning.
• Analyze market trends and consumer insights to identify opportunities.
• Translate insights into actionable brand and channel strategies.
• Manage relationships with brand owners, cross-functional teams and agencies.

Skills

Brand management

Commercial acumen

Analytical skills

Project management

Budget management

Communication skills

Relationship building

Education

Bachelor's degree in Marketing

Bachelor's degree in Marketing or related field

Job description

METABEV in Hong Kong is seeking a commercially driven Brand Manager to lead development and execution of brand strategies for assigned premium beverage brands. You will drive brand equity, sales growth, and profitability across key channels, with a strong focus on the on-trade, prestige accounts, and cocktail bar channel, collaborating with sales, trade marketing, and external agencies.

You will lead annual brand plans, manage budgets, and translate consumer insights into actionable strategies