B2B Marketing Specialist — AI-Driven Campaigns & Events

Wisers Information Limited; Hong Kong; On-site; HKD 201,000 - 357,000; Full time

Benefits offered by this job

AI technologies exposure

Fast-track career growth

Collaborative work environment

Fully stocked pantry with games

Job summary

Wisers Information Limited is seeking a Marketing Specialist to drive AI-enabled content creation, execute targeted B2B campaigns, and lead end-to-end event strategy. You will collaborate with Sales and cross-functional teams to deliver impactful marketing outcomes across webinars, exhibitions, and client engagements.

The role requires a strong design sense, bilingual English/Chinese communication, and hands-on video editing.

Qualifications

• Around 3 years of experience in an all-round B2B marketing role.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Fluent in both written and spoken English and Chinese, with a proven track record of creating high-quality marketing materials in both languages.
• Strong visual design sense with hands-on experience for digital graphics and basic video editing.
• Active user of generative AI tools in daily marketing workflows, with a strong enthusiasm for exploring and integrating emerging AI technologies.
• Thrives in a fast-paced environment with a proactive mindset, excellent interpersonal and communication skills, and a keen eye for detail.

Responsibilities

• Create AI-driven marketing materials and sales collaterals, speeding up content creation and design workflows.
• Execute targeted B2B inbound and outbound campaigns
• Spearhead end-to-end strategy and execution for high-impact events—including webinars, exhibitions, and client engagements to maximize audience growth and deliver brand experiences.
• Partner with Sales and cross-functional teams to deliver high-impact marketing deliverables aligned with strategic business needs.
• Support ad-hoc marketing projects as assigned

Skills

B2B Marketing

Content Creation

English/Chinese

Video Editing

AI Tools

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Suite

Job description

Wisers Information Limited is seeking a Marketing Specialist to drive AI-enabled content creation, execute targeted B2B campaigns, and lead end-to-end event strategy. You will collaborate with Sales and cross-functional teams to deliver impactful marketing outcomes across webinars, exhibitions, and client engagements.

The role requires a strong design sense, bilingual English/Chinese communication, and hands-on video editing.