B2B Channel Marketing & Events Specialist

The Walt Disney Company; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Hong Kong Disneyland Resort is seeking a Specialist, Channel Marketing for a 1-year contract to drive business growth through channel initiatives and B2B activities. You will develop marketing assets, execute campaigns, and engage with Disney Youth Programs and Disney's Fairy Tale Weddings, collaborating with internal teams and external partners.

Ideal candidates have 4–6 years in marketing, strong project management, and fluency in English, Cantonese, and Mandarin.

Qualifications

• Bachelor's degree or higher in marketing, communications, business administration or related.
• 4–6 years of relevant marketing experience in B2B, events or tourism/hospitality.
• Experience supporting B2B marketing campaigns, sales initiatives, or client-facing events.
• Strong project management and organizational skills in a fast-paced environment.

Responsibilities

• Execute B2B marketing initiatives to support channel development and business growth.
• Develop sales presentations, marketing collateral, promotional materials, and communications assets.
• Support end-to-end marketing campaigns for Disney Youth Programs and Disney's Fairy Tale Weddings.
• Coordinate and execute corporate sales events, partner engagement activities, and client-facing events.
• Maintain communications with partners on new attractions, seasonal offerings, premium experiences, and resort developments.
• Manage website content updates and digital communications to stay current and engaging.
• Collaborate with internal teams and external vendors for event logistics and project execution.
• Support financial and administrative processes including PO, invoice processing and budget tracking.
• Manage marketing inventory and related administrative tasks to keep operations smooth.

Skills

B2B marketing

Campaign management

Stakeholder management

Event management

Digital marketing

English Cantonese Mandarin

Education

Bachelor's degree in Marketing or related

Tools

Microsoft Copilot

Microsoft Office

Job description

Hong Kong Disneyland Resort is seeking a Specialist, Channel Marketing for a 1-year contract to drive business growth through channel initiatives and B2B activities. You will develop marketing assets, execute campaigns, and engage with Disney Youth Programs and Disney's Fairy Tale Weddings, collaborating with internal teams and external partners.

Ideal candidates have 4–6 years in marketing, strong project management, and fluency in English, Cantonese, and Mandarin.