Associate Planning Manager

iProspect Hong Kong Limited; Hong Kong; On-site; HKD 700,000 - 900,000; Full time

Job summary

Iprospect Hong Kong Limited is hiring a senior media strategist to lead planning across multiple accounts, translating objectives into effective media strategies. You will drive integrated campaigns across digital, social, and traditional channels, acting as a trusted advisor to clients in a fast-paced agency setting.

We seek a candidate with 5+ years in media planning, strong analytics, and proven leadership.

Qualifications

• Minimum 5 years' experience in media planning within an agency.
• Proven experience leading integrated campaigns, with a strong digital-first mindset.
• Strong analytical capabilities with expertise in consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Lead strategic planning across multiple accounts and translate business objectives into media strategies.
• Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness.
• Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.
• Leverage consumer, market, and competitive insights to shape future-ready media strategies.
• Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness.
• Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation.
• Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution.
• Contribute to the overall vision, innovation, and growth of media practice.

Skills

Media planning

Campaign leadership

Analytics

Client management

Team leadership

English & Cantonese

Mandarin a plus

Job description

Responsibilities

Lead strategic planning across multiple accounts, translating business objectives into innovative, result-driven media strategies. Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness. Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities. Leverage consumer, market, and competitive insights to shape future-ready media strategies. Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness. Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation. Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution. Contribute to the overall vision, innovation, and growth of media practice.

Requirements

• Minimum 5 years' experience in media planning within an agency environment.
• Proven experience leading integrated campaigns, with a strong digital-first mindset.
• Strong analytical capabilities with expertise in consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.
• Proactive, entrepreneurial mindset with a positive and solutions-oriented attitude.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.

Location: Hong Kong

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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