Senior Media Planner

Publicis Groupe Hong Kong; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Publicis Groupe Hong Kong is seeking a driven media planner to develop and execute integrated media plans for luxury and premium brand portfolios across APAC. You will partner with Planning, Investment, Data and Client teams to deliver media solutions aligned with client objectives.

The role requires 3–5 years in a media/marketing environment, experience with luxury brands, and strong analytical, communication and presentation skills.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
• 3–5 years of experience in a media or integrated marketing environment.
• Experience with luxury, premium, fashion, beauty or lifestyle brands preferred.
• Exposure to regional or APAC client accounts is an advantage.
• Strong understanding of media planning principles across offline and digital channels.
• Fluent in written and spoken English and Chinese (Cantonese and/or Mandarin).

Responsibilities

• Develop and execute strategic, integrated media plans for luxury brands.
• Collaborate with Planning, Investment, Data, and Client teams to deliver media solutions.
• Conduct competitive analysis, audience research, and market intelligence to generate actionable business insights.
• Manage campaign implementation and performance monitoring against KPIs.
• Build and maintain relationships with media partners, publishers, and vendors to identify opportunities.
• Provide day-to-day client servicing support and deliver high-quality client recommendations and presentations.
• Stay abreast of luxury consumer trends and industry developments to support strategic planning.

Skills

Media planning

Analytical skills

Communication skills

Presentation skills

Attention to detail

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Excel

PowerPoint

MS Office

Job description

Founded in 1926, Publicis Groupe is one of the world's largest communications groups. Through a powerful alchemy of creativity and technology, we are driving business transformation across the entire value chain.

In Hong Kong, we bring together expertise across creativity, media, data, technology, and artificial intelligence to help clients transform their businesses and accelerate growth. By combining diverse capabilities and best-in-class talent, we create transformative ideas, meaningful consumer experiences, and measurable business outcomes in a data-led, digital-first world.

"Power of One" Strategy

Publicis Groupe Hong Kong embraces the Power of One strategy to operate under a fully integrated model. With all agencies and disciplines working under one roof, we are uniquely positioned to deliver connected thinking, faster collaboration, and seamless solutions for our clients.

Why Join Us

• Be part of one of the world's leading communications groups
• Work alongside experts across creative, media, data, technology, and commerce
• Grow through continuous learning, development, and global career opportunities
• Experience a collaborative, inclusive, and people-first culture
• Enjoy a modern workplace designed to support connection, wellbeing, and creativity

Key Responsibilities:

• Support the development and execution of strategic, integrated media plans across luxury and premium brand portfolios.
• Work closely with Planning, Investment, Data, and Client teams to deliver effective media solutions aligned with client objectives.
• Conduct competitive analysis, audience research, and market intelligence to generate actionable business insights.
• Manage campaign implementation and performance monitoring, ensuring campaigns are delivered on time and against agreed KPIs.
• Build and maintain strong relationships with media partners, publishers, and vendors to identify innovative opportunities for clients.
• Provide day-to-day client servicing support and contribute to the delivery of high-quality client recommendations and presentations.
• Stay abreast of luxury consumer trends, emerging media platforms, and industry developments to support strategic planning.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
• 3-5 years of experience in a media agency, advertising agency, or integrated marketing environment.
• Experience working with luxury, premium, fashion, beauty or lifestyle brands is preferred.
• Exposure to regional or APAC client accounts is an advantage.
• Strong understanding of media planning principles across both offline and digital channels.
• Passionate about media, consumer insights, data, and luxury brand building.
• Excellent analytical, organizational, and problem-solving skills, with strong attention to detail.
• Strong communication and presentation skills, with the ability to work effectively across teams and stakeholders.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Fluent in written and spoken English and Chinese (Cantonese and/or Mandarin).

All information collected will be solely used for recruitment purposes only.

Disclaimer:

At Publicis Groupe Hong Kong, our recruitment process is secure and transparent, requiring only your resume for job applications. We will never request sensitive information such as bank details, passwords, or payments, nor will we ask you to perform tasks on unverified platforms. If you receive suspicious messages claiming to be from us, please verify their authenticity by contacting [e-mail]