Assistant Store Manager (First-In-Charge)

TUMI Asia, Limited; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

TUMI Asia, Limited is seeking an Assistant Store Manager (First-In-Charge) in Hong Kong to lead a store team in delivering exceptional client experiences and achieving sales goals. You will drive business performance through effective leadership, client engagement, and operational excellence.

You will be responsible for leading, coaching, and developing the team, delivering a world-class client experience, and ensuring brand standards in a fast-paced luxury retail environment.

Qualifications

• Minimum 5 years' retail management experience, preferably within luxury, premium fashion, lifestyle, or travel retail.
• Proven track record of achieving sales targets and leading successful teams.
• Passion for client service and relationship building.
• Strong leadership, communication, coaching, and problem-solving skills.
• Strong business acumen with the ability to analyze sales performance and take action.

Responsibilities

• Drive and exceed store sales targets and KPIs.
• Analyze business results and implement action plans to maximize store performance.
• Foster a results-oriented culture focused on sales growth and client satisfaction.
• Lead, motivate, and develop a high-performing team.
• Provide ongoing coaching, feedback, and training to enhance individual and team performance.
• Support talent development and succession planning within the store.
• Deliver a world-class client experience that reflects the TUMI brand.
• Build strong client relationships and drive client loyalty through personalized service.
• Resolve customer concerns professionally and effectively.
• Oversee day-to-day store operations, including scheduling, inventory control, cash handling, and compliance.
• Maintain visual merchandising and operational standards.
• Partner with cross-functional teams to support store initiatives and events.

Skills

Leadership

Coaching

Sales targets

Client service

Communication

Problem solving

Analytical thinking

Job description

Assistant Store Manager (First-In-Charge)

As an Assistant Store Manager, you will lead the store team to deliver exceptional client experiences, achieve sales goals, and uphold the TUMI brand standards. You will drive business performance through effective leadership, client engagement, and operational excellence.

WHAT YOU WILL BE DOING

Sales & Business Performance

Drive and exceed store sales targets and key performance indicators (KPIs).

Analyze business results and implement action plans to maximize store performance.

Foster a results-oriented culture focused on sales growth and client satisfaction.

Leadership & People Development

Lead, motivate, and develop a high-performing team.

Provide ongoing coaching, feedback, and training to enhance individual and team performance.

Support talent development and succession planning within the store.

Client Experience

Deliver a world-class client experience that reflects the TUMI brand.

Build strong client relationships and drive client loyalty through personalized service.

Resolve customer concerns professionally and effectively.

Operations & Brand Standards

Oversee day-to-day store operations, including scheduling, inventory control, cash handling, and compliance.

Maintain visual merchandising and operational standards.

Partner with cross-functional teams to support store initiatives and events.

YOU NEED TO BE...

Minimum 5 years' retail management experience, preferably within luxury, premium fashion, lifestyle, or travel retail.

Proven track record of achieving sales targets and leading successful teams.

Passion for client service and relationship building.

Strong leadership, communication, coaching, and problem-solving skills.

Strong business acumen with the ability to analyze sales performance and take action

Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys

as a lifelong partner to movers and makers in pursuit of their passions. Designed in America, for Global Citizens everywhere. The brand is sold in over 350 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty

stores and travel retail in more than 75 countries.

Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys

as a lifelong partner to movers and makers in pursuit of their passions. Designed in America, for Global Citizens everywhere. The brand is sold in over 350 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty

stores and travel retail in more than 75 countries.

What can I earn as an Assistant Store Manager