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Mead Johnson Nijmegen in Hong Kong seeks an experienced Medical Marketing Manager to guide nutrition product strategies across medical channels and align marketing with sales and operations. You will develop HCP materials, train the sales force, and collaborate with cross-functional teams to ensure compliant, effective messaging.
You will plan national medical symposia, engage KOLs and HCPs, and participate in EPD/NPD initiatives while overseeing the marketing budget.
Deploy strategies and tactics to achieve department business goals; leverage the expertise & resources in Hong Kong market and continuously enhance the productivity and acquisition touchpoints in medical channel
Work closely with cross-functional departments (e.g. Marketing & Trade Team) to align company’s strategic direction
Develop HCP communication materials according to latest scientific evidence and conduct training sessions to sales team to ensure updated and accurate message conveying HCPs
Plan and execute national medical symposia and congress for KOL & HCP engagement
Involved in EPD/ NPD pipeline for solution and specialty (S&S) products
Manage and continuously improve direct to consumer events (e.g. Prenatal class and Baby Expo) to drive brand awareness
Identify new business opportunities through partnership with other medical institutions
Gatekeep and well manage the marketing budget effectively with strict adherence to company compliance
Bachelor's degree in health science or nutrition and related disciplines
At least 5 years of exposure in nutrition, pharmaceutical or medical device companies. Solid field sales experience will be an advantage
Exposure to Hong Kong healthcare systems will be a plus
Solid experience in product management and business understanding
Capabilities of A&P budgeting and PNL management
Experience in people management is a plus
Fluent in spoken and written English and Chinese
Candidate with less experience will be considered as Assistant Medical Marketing Manager
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