Assistant Marketing Manager, School Marketing Enablement

AISL Harrow Schools; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

AISL Asia International School Limited is seeking an Assistant Marketing Manager in Hong Kong to implement group marketing strategies locally. You will coordinate campaigns, materials, events, and school support while strengthening collaboration between Group Marketing and admissions teams across AISL Harrow schools.

You will help improve enquiry quality, lead conversion and enrolment results through effective local execution and stakeholder engagement.

Qualifications

• Bachelor’s degree in marketing, communications, business or related discipline.
• At least three years’ relevant experience in marketing, events, project management or account management.
• Experience in education or international schools is an advantage.
• Strong campaign planning and stakeholder-management skills.
• Excellent written and verbal communication in English, Cantonese and Mandarin.

Responsibilities

• Coordinate local marketing plans aligned with Group strategy.
• Support enrolment activities and school events.
• Align marketing activities with tours, interviews, applications and deadlines.
• Produce and distribute marketing materials across schools.
• Collect feedback and report on market intelligence.
• Maintain campaign schedules and progress updates.

Skills

Project coordination

Stakeholder management

Campaign planning

Event coordination

Multilingual: EN/Cantonese/MMandarin

MS Office: PowerPoint & Excel

Education

Bachelor’s degree in marketing, communications, business

Tools

PowerPoint

Excel

Job description

Reporting Line: Marketing Director, School Marketing Enablement

Location: Hong Kong

About Us: Asia International School Limited (AISL)

Asia International School Limited (AISL) is a leading provider of premium K-12 education in Asia, operating the prestigious AISL Harrow family of schools across Thailand, Hong Kong SAR, Mainland China, and Japan. Bringing over 450 years of educational heritage from the UK to dynamic Asian markets, we blend traditional British excellence with modern innovation. Joining our headquarter team means becoming a key architect in shaping future-ready education and inspiring the next generation of global leaders.

Job Purpose

The Assistant Marketing Manager supports the implementation of Group marketing strategies across assigned schools. The role coordinates local campaigns, marketing materials, events and school support, while strengthening collaboration between Group Marketing, school teams and admissions. The position helps schools improve enquiry quality, lead conversion and enrolment results through effective local marketing execution.

Key Responsibilities

Marketing and Admissions Alignment

• Work closely with school admissions teams to understand priorities and conversion needs.
• Align marketing activities with school tours, interviews, applications and enrolment deadlines.
• Support the effective handover and follow-up of marketing enquiries.
• Identify issues affecting lead quality, follow-up and enrolment conversion.

School Marketing and Campaigns

• Support local marketing plans aligned with Group strategy and school enrolment targets.
• Coordinate the localisation and delivery of Group campaigns.
• Support open days, information sessions, fairs, school events and other enrolment activities.
• Maintain campaign schedules, action plans and progress updates.
• Ensure campaigns are delivered on time and to the required standard.

School Toolkits and Materials

• Provide support on school marketing toolkits, templates, checklists and briefing documents.
• Coordinate the production of brochures, presentations, advertisements, social media content and event materials.
• Ensure schools receive accurate, timely and brand-compliant materials.
• Collect school feedback and recommend improvements to marketing support.

School Partnership & Support

• Act as a key day-to-day contact for assigned schools, providing operational support and guidance on Group marketing initiatives.
• Build positive working relationships with school marketing and admissions teams.
• Identify support needs and elevate risks or challenges affecting school marketing effectiveness.

Capability Building & Training

• Assist with the organisation and delivery of workshops, training sessions, sharing of best practices across the AISL school network and knowledge-sharing initiatives for school teams.
• Monitor competitor activities, education market developments and local school updates.
• Compile market intelligence and share relevant insights with Group Marketing and school stakeholders.
• Support the preparation of regular school and market intelligence reports.

Reporting and Market Support

• Track campaign activity, event participation, lead quality and admissions progress.
• Prepare regular updates and reports for the Marketing Director.
• Share feedback and market insights with Group Marketing and school teams.

Stakeholder and Budget Coordination

• Coordinate with school leaders, admissions teams, creative teams, agencies and suppliers.
• Assist with marketing materials, events, quotations and production timelines.
• Support budget tracking and related administrative processes.
• Maintain organised records of campaigns, materials and school activities.
• Undertake other duties reasonably assigned by the Marketing Director.
• Support the organisation of cross-school forums, sharing sessions and collaborative initiatives.

Key Requirements

• Bachelor’s degree in marketing, communications, business or a related discipline.
• At least three years’ relevant experience in marketing, event coordination, project management or account management.
• Experience in education, international schools is an advantage.
• Good understanding of marketing campaigns, events and customer or parent journeys.
• Strong project coordination and stakeholder-management skills.
• Ability to manage multiple priorities and meet deadlines.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Excellent written and verbal communication skills in English, Cantonese and Mandarin.
• Good analytical, reporting and problem-solving skills.
• Strong stakeholder engagement and relationship-building skills.
• Ability to influence and collaborate across multiple schools and functions.
• Proactive, organised, detail-oriented and service-focused.
• Willingness to travel to assigned schools and support events when required.