Manager, Marketing & Promotions

Swire Properties; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Job summary

Swire Properties is seeking a Manager of Marketing & Promotions to lead digital marketing, content, social media, and platform strategy for a flagship office portfolio. You will guide campaigns, digital experiences, and innovative tech to enhance tenant engagement and brand presence across channels.

You will collaborate with internal teams and external partners to deliver best-in-class digital experiences, analytics-driven insights, and strong cross-functional partnerships that support

Qualifications

• 8-10 years of relevant experience in digital marketing, social media management, digital platforms, content marketing or customer engagement.
• Experience delivering placemaking strategies to strengthen workplace experience and tenant engagement.
• Proven experience managing websites, social media channels, digital campaigns and customer-facing digital experiences.
• Experience in delivering digital innovation and transformation projects.
• Strong grasp of social media strategy, content development, community management & digital analytics.
• English and Chinese fluency; Mandarin a plus.

Responsibilities

• Lead and develop a small team responsible for digital marketing, digital platforms, content and social media management.
• Develop and execute digital marketing strategies supporting the portfolio's objectives.
• Manage digital assets and platforms, including websites, apps, directories, signage and other touchpoints.
• Drive new digital initiatives that enhance customer engagement and placemaking objectives.
• Identify opportunities to leverage emerging technologies and customer insights to improve UX and effectiveness.
• Develop and manage social media strategies, calendars and channel plans.
• Monitor and optimize performance through analytics and reporting.
• Collaborate with Cityplaza Mall marketing on integrated campaigns.
• Manage external agencies and technology partners to ensure quality delivery.
• Support tenant engagement programs with digital content and experiences.
• Ensure initiatives are on time, budgeted, and brand compliant.
• Leverage data to measure effectiveness and provide actionable recommendations.
• Prepare reports, presentations and proposals.

Skills

Digital marketing

Social media

Content creation

Project management

Stakeholder management

Analytical skills

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Relevant master's degree (advantage)

Tools

CMS platforms

Web analytics tools

Social media management tools

Digital asset management systems

Job description

We are Makers - people who care deeply about shaping places where life, work and nature can flourish together. Grounded in our heritage and united by a culture of trust and respect, we dare to take on ambitious ideas and turn them into something real - thoughtfully, collaboratively, and with care for the communities we serve. Our people are at the heart of it all: free to be themselves, driven to make a difference, and inspired to create alongside others. Brick by brick, we build vibrant, inclusive spaces that stand the test of time - because real progress comes from people who choose to make it happen.

Join us in shaping the future of customer experience through digital innovation. As the Manager of Marketing & Promotions, you will lead the digital marketing, content, social media and digital platforms strategy for a flagship commercial portfolio. This is an exciting opportunity to drive impactful campaigns, create engaging digital experiences, and introduce innovative technologies that enhance customer and tenant engagement. Working with cross-functional teams and external partners, you will play a key role in strengthening brand presence, building vibrant communities, and delivering best-in-class digital experiences.

RESPONSIBILITIES

• Lead and develop a small team responsible for digital marketing, digital platforms, content and social media management.
• Develop and execute digital marketing strategies that support the office portfolio's marketing, communication, tenant engagement and business objectives.
• Manage digital assets and platforms, including websites, mobile applications, digital directories, digital signage and other customer-facing digital touchpoints.
• Drive the planning and implementation of new digital initiatives and experiences that enhance customer engagement and support placemaking objectives.
• Identify opportunities to leverage emerging technologies, digital solutions and customer insights to improve user experiences and operational effectiveness.
• Develop and manage social media strategies, content calendars and channel plans across designated social platforms.
• Monitor and optimize social media and digital performance through analytics, reporting and audience insights.
• Partner with the Cityplaza Mall marketing team on integrated campaigns, ensuring digital and social channels are effectively leveraged.
• Manage external agencies, technology vendors and other business partners to ensure quality delivery of projects and campaigns.
• Support tenant engagement programmes and events through the development of digital content, engagement tools and online experiences.
• Ensure all digital initiatives are delivered on time, within budget and in accordance with brand and governance standards.
• Leverage data and analytics to measure effectiveness, identify opportunities and develop actionable recommendations.
• Prepare reports, presentations and proposals as required.

REQUIREMENTS

• Degree in Marketing, Communications, Digital Marketing, Business Administration or related disciplines preferred.
• 8-10 years of relevant experience in digital marketing, social media management, digital platforms, content marketing or customer engagement.
• Experience in delivering placemaking strategies to strengthen workplace experience, increase tenant engagement and foster community connections and transforming physical spaces into vibrant cultural hubs would be highly desirable
• Proven experience in managing websites, social media channels, digital campaigns and customer-facing digital experiences.
• Experience in delivering digital innovation, transformation/customer experience projects.
• Strong grasp of social media strategy, content development, community management & digital analytics.
• Hands-on experience with CMS platforms, social media management tools, web analytics and digital asset management systems.
• Strategic digital marketing professional with strong project and stakeholder management capabilities, experienced in leading cross-functional initiatives, managing agencies and technology partners, and translating business objectives into effective digital solutions.
• Excellent command of English and Chinese; Mandarin proficiency is a plus.
• Experience in property, commercial real estate, retail, hospitality or lifestyle brands is an advantage.

BEHAVIOURAL COMPETENCIES

• Decision Quality
• Business Acumen
• Drives for Results
• Ensures Accountability
• Communicates Effectively
• Situational Adaptability

WHY CHOOSE US

• Randstad Hong Kong: Awarded Most Attractive Employer in the Property and Real Estate sector for 2024 and 2025
• HRoot Awards (Chinese Mainland): Received the Best Employer Award for three consecutive years in 2023, 2024, and 2025, together with the Best Social Enterprises Award in 2024

Don't Miss This Opportunity

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive.

If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.

If we haven't contacted you six weeks after your submission, then please consider your application unsuccessful this time.

All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region's Personal Data (Privacy) Ordinance.