Assistant Marketing Manager - Asia - Machinery - 25-35 k - b2b

Eternity Consultants (HK) Ltd; Hong Kong; On-site; HKD 279,000 - 391,000; Full time

Job summary

Eternity Consultants (HK) Ltd is seeking an Assistant Marketing Manager for Asia with a focus on machinery. You will translate global strategies into localized campaigns, collaborate with sales teams, and drive pipeline growth across APAC, especially China.

The role requires localization, landing page creation, and strong CRM data analysis to measure ROI. English and Mandarin fluency are essential as travel to China is required.

Qualifications

• Deep understanding of the China B2B market and APAC landscape.
• Strong ability to analyze CRM/marketing data to measure pipeline and ROI.
• Experience in content localization, landing page creation, and regional campaigns.
• Fluent English and Mandarin proficiency required.

Responsibilities

• Track country-level performance to identify opportunities and growth areas.
• Develop and execute localized campaigns (email, landing pages, enablement) aligned with global brand.
• Monitor campaign metrics: qualified opportunities, pipeline value, conversion rates.
• Brief Global Marketing on specialized creative, digital, or technical support needs.

Skills

Market Expertise

Data Analysis

Content Localization

Landing Page Creation

Bilingual English Mandarin

Job description

Assistant Marketing Manager - Asia - Machinery - 25-35 k - b2b

Own brand machine Wholesales for China, Asia Market

This is a commercially-driven B2B regional marketing role focused on driving profitable pipeline growth across the APAC region, with a heavy emphasis on the China market. The position acts as a strategic bridge, translating global marketing strategies into localized execution while independently identifying regional revenue opportunities to support local sales targets.

Core Objectives

Pipeline & Revenue Growth: Identify regional revenue gaps and execute targeted marketing activities to accelerate sales pipeline and ROI.

Sales Alignment: Partner closely with country sales teams to turn sales priorities into measurable marketing actions and track lead-to-revenue conversion.

Campaign Localization & Execution: Adapt global assets, build localized landing pages using templates, and launch tactical regional campaigns (including cross-sell, upsell, and account development).

Key Responsibilities

Tracking country-level sales performance to identify underperforming areas or new market opportunities.

Developing and executing localized campaigns (email, landing pages, sales enablement) aligned with global brand guidelines.

Monitoring and reporting campaign metrics, including qualified opportunities, pipeline value, and conversion rates.

Briefing the Global Marketing team when specialized creative, digital, or technical support is required.

Key Requirements

Market Expertise: Deep understanding of the China B2B market (buyer behavior, local digital channels, cultural nuances) plus broader APAC market awareness.

Data & Commercial Savvy: Strong ability to analyze CRM/marketing data to measure pipeline generation and campaign ROI.

Execution Skills: Experience in content localization, landing page creation, and working independently across multiple countries.

Languages: Fluent professional English and proficiency in Mandarin

Need travel to China

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as an assistant marketing manager?
• What is your highest level of education?