Sales & Marketing Manager

Glashutte Original; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Glashutte Original HKMO is seeking a high-caliber Sales & Marketing Manager reporting to the Managing Director, HKMO & Brand President. You will implement short- and long-term strategic plans, owning full P&L and leading day-to-day brand management across wholesale, retail and marketing channels.

You will shape sales/retail strategies, optimise distribution, manage landlord/retailer relationships, and oversee new corporate store openings.

Qualifications

• 15 years of experience or above in sales/marketing/retail fields.
• Experience managing P&L.
• Strong leadership and cross-functional coordination.
• Proven ability to develop and execute brand strategies across wholesale, retail and marketing channels.

Responsibilities

• Develop and implement sales and distribution strategies aligned with brand HQ guidelines.
• Maximise turnover with timely and commercial sales planning.
• Oversee corporate store openings with budget adherence.
• Support and develop the retail team to deliver exceptional customer service.
• Plan and supervise marketing events and social media campaigns, including WeChat, with ROI focus.

Skills

Sales leadership

Retail management

Marketing strategy

P&L management

Brand management

Tools

CRM software

Job description

Directly report to Managing Director, HKMO & Brand President in HQ, the Sales & Marketing Manager role is tasked with implementing short - and long-term strategic planning and development for the brand in the market. The role has full P&L accountability, with responsibility to oversee and lead the day-to-day brand management of the wholesale, retail and marketing channels.

Key Accountabilities

Sales and Retail

Develop and implement appropriate sales and distribution strategies in line with brand HQ guidelines.

Maximise turnover by ensuring accurate, timely and commercial sales planning for the brand.

Create and update regularly a distribution roadmap clearly identifying new/desired locations for corporate stores, wholesale and travel retail channels.

Establish and maintain excellent relationships with both landlords and retailers to ensure smooth brand operations.

Ensure all activities for new corporate store openings are fulfilled in line with timeline and costs of the approved Business Plan.

Oversee and support the wider retail team in hiring a great team that provides exceptional Customer Service to all our customers.

Develop and implement regular sales incentive to maximize sell through at corporate retail, wholesale and travel retail channels.

Marketing, Digital, PR & Events

Adapt the marketing and communication concepts for the brand locally in line with the brand’s worldwide concept.

Review how social media, specifically WeChat, can be used and optimised to support brand development. WeChat development within the retail channel should be a priority.

In line with brand HQ manage and implement any social media campaigns, planning and executing effectively, including proposing content.

Work closely with retailers and LL’s to plan and supervise the organization of marketing and communication events continually monitoring ROI.

Continually review with LL for any event or exhibition (also Pop-Up) opportunities that will support further development of the brand in the market place.

Propose local events detailing promotional activity whilst maintaining brand integrity and values.

Working with brand HQ, support developments of global loyalty programs to further enhance customer retention and acquisition.

Customer Service

Meet with the Customer Service team to review overall brand performance, evaluating KPI’s and areas to improve.

Follow up and support CS team with any customer complaints that may have a negative effect on the brand, contacting customers directly if necessary.

Enhance brand loyalty by always maintaining close relationship and follow up with customers.

Support the Swatch Group Customer Service team making sure they are kept up to date with brand developments, including new product information.

Key Requirements

15 years of experience or above in either sales/marketing/retail fields.

Experience managing P&L.

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