[HKGTA] - Assistant Manager - Marketing Communications

Assistant Manager - Marketing Communications; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Rosewood Hotel Group in Hong Kong seeks a seasoned Marketing & Communications professional to lead branding campaigns, digital marketing and content creation across channels. You will drive brand visibility, manage campaigns, and ensure brand consistency across online and offline media.

You will collaborate with internal teams and external partners to deliver compelling campaigns, press materials, and multi-media content while meeting tight deadlines and maintaining high-quality standards in a

Qualifications

• Degree holder in Business Administration, Marketing, Communications or related disciplines.
• Minimum 5 years relevant experience, preferably with exposure in hospitality or luxury service industry.
• Strong experience in digital marketing and social media management, with solid computer proficiency.
• Creative, detail-oriented, and self-motivated individual with excellent interpersonal, communication, and project management skills, and a strong collaborative mindset.
• Proficient in written and spoken English and Chinese; Mandarin and ability to read/write Traditional and Simplified Chinese are preferred.

Responsibilities

• Support the planning and execution of branding, marketing, and communications strategies to enhance brand visibility and drive business results
• Manage integrated campaigns and marketing activities across digital and offline channels
• Develop and oversee marketing collateral, content creation, and multimedia production (photography & videography)
• Prepare press releases, articles and other marketing communications materials
• Collaborate with internal teams and external partners to drive brand engagement and business opportunities
• Monitor online presence and campaign performance; analyse market trends and competitor activities to provide actionable insights
• Ensure all materials adhere to brand standards and coordinate with vendors/agencies for project execution
• Reach out and coordinate with 3rd Parties for site visits, event and brand collaborations, social programming and social media activations, as well as seasonal events (i.e. HKGTA Christmas Party)
• Spearhead seasonal retail arrangements including design and production, promotional assets, and sales channels
• Provide on-site support for campaigns and events, including occasional weekends/public holidays, and handle ad hoc duties as required

Skills

Digital marketing

Social media management

Creative thinking

Communication

Project management

Bilingual English/Chinese

Education

Degree in Business Administration, Marketing, Communications

Tools

Photoshop

CapCut

Microsoft Office

Job description

Responsibilities

• Support the planning and execution of branding, marketing, and communications strategies to enhance brand visibility and drive business results
• Manage integrated campaigns and marketing activities across digital and offline channels
• Develop and oversee marketing collateral, content creation, and multimedia production (photography & videography)
• Prepare press releases, articles and other marketing communications materials
• Collaborate with internal teams and external partners to drive brand engagement and business opportunities
• Monitor online presence and campaign performance; analyse market trends and competitor activities to provide actionable insights
• Ensure all materials adhere to brand standards and coordinate with vendors/agencies for project execution
• Reach out and coordinate with 3rd Parties for site visits, event and brand collaborations, social programming and social media activations, as well as seasonal events (i.e. HKGTA Christmas Party)
• Spearhead seasonal retail arrangements including design and production, promotional assets, and sales channels
• Provide on-site support for campaigns and events, including occasional weekends/public holidays, and handle ad hoc duties as required

Qualifications

• Degree holder in Business Administration, Marketing, Communications or related disciplines
• Minimum 5 years relevant experience, preferably with exposure in hospitality or luxury service industry
• Strong experience in digital marketing and social media management, with solid computer proficiency
• Creative, detail-oriented, and self-motivated individual with excellent interpersonal, communication, and project management skills, and a strong collaborative mindset
• Proficient knowledge in use of photoshop / image and video editing skills (including CapCut at the minimum); Microsoft Office (PPT, Word, Excel for data analysis)
• Can meet and able to meet with tight deadlines and juggle multiple priorities under pressure
• Proficient in written and spoken English and Chinese; Mandarin and ability to read/write Traditional and Simplified Chinese are preferred.