Assistant Manager, Digital Marketing

GS1 Hong Kong Limited; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

GS1 Hong Kong Limited seeks a hands-on Digital Marketing Lead to drive multi-channel campaigns across Facebook, LinkedIn, WeChat, Weibo, Xiaohongshu, email, SEO/SEM, and paid advertising, ensuring brand consistency and strong audience engagement to grow leads and revenue.

You will plan and monitor Google and social campaigns, manage bilingual content, optimise ROI on SEM and display ads, and collaborate with teams for events and industry initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related discipline.
• 3–6 years of hands-on digital marketing with proven SEM/paid campaigns.
• Proficiency in Photoshop or AI tools for visuals.
• Experience in a digital marketing agency or China-focused platforms is a plus.
• Knowledge of Google Tag Manager is desirable.
• Excellent bilingual content creation in English and Chinese.

Responsibilities

• Develop and execute digital marketing strategies across channels including social media, email, SEO/SEM, website and paid advertising.
• Plan, execute and monitor Google and social campaigns with conversion tracking and reporting.
• Create bilingual content and visuals for SEM and other marketing materials on digital platforms.
• Lead lead-generation initiatives to support membership growth, brand awareness and revenue.

Skills

Digital marketing

SEM/SEO

Paid advertising

Social media management

Content creation

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Tools

Photoshop

AI tools

Job description

Develop and execute comprehensive digital marketing strategies across multiple channels, including social media (Facebook, LinkedIn, WeChat, Weibo and Xiaohongshu), email, SEO/SEM, website and paid advertising, while ensuring consistent brand messaging, strong audience engagement, so as to achieve organisation’s objectives on leads generation and revenue growth.

Plan, execute and monitor Google and social media paid campaigns (SEM, GDN, Facebook boosted posts and LinkedIn Ads), set up conversion tracking and regularly update the corporate website.

Create and manage online advertising campaigns and develop bilingual content and visuals for SEM and other marketing materials on digital platforms (e.g. Google, Facebook, website and blog).

Implement and drive lead-generation initiatives to support business development, membership growth, brand awareness and member retention.

Manage and expand the organisation’s presence on China-focused social media platforms (WeChat, Weibo and Xiaohongshu), tailoring content to suit local audiences.

Analyse campaign performance using analytics tools, prepare detailed analysis reports and monthly performance reports, and optimise strategies to maximise ROI on SEM, display advertising and social media marketing.

Identify opportunities and implement actions to continuously improve campaign effectiveness.

Oversee social media channels and collaborate with cross-functional teams to support events, webinars and industry initiatives.

Stay abreast of the latest digital marketing trends and emerging technologies (including Google Tag Manager), to keep the GS1HK at the forefront in adopting effective mix of safe, stable and powerful online advertising and marketing tools.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Multimedia or a related discipline.
• 3–6 years of hands‑on experience in digital marketing, with proven expertise in Search Engine Marketing (SEM) and paid advertising campaigns.
• Proficiency in using Photoshop or AI tools for designing marketing visuals.
• Experience in a digital marketing agency or managing China-focused social media platforms is a strong advantage.
• Knowledge of Google Tag Manager is highly desirable.
• Keen eye on detail and ability to multitask.
• Excellent command of written English and Chinese (bilingual content creation is essential).