Digital Marketing Manager

Zung-Fu-Company-Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

5-day work week

Job summary

Zung Fu is seeking a Senior Digital Marketing Manager in Hong Kong to lead multi‑channel strategies and performance campaigns for our automotive brands, driving brand growth, customer engagement and high‑quality lead generation in the local market.

The ideal candidate will be curious about consumer behavior and have a proven track record building online lead generation programs, collaborating across internal teams and external partners to optimise campaigns and ROI.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• Minimum 10–12 years of digital marketing experience including CRM and leads generation.
• Strong proficiency with digital tools such as Google Analytics, Meta Ads, SEO/SEM, HubSpot.
• Proficiency in AI tools such as Canva, Manus, Perplexity.
• Solid understanding of content management systems, social media platforms and UX/UI principles.
• Excellent communication and cross‑functional collaboration skills.

Responsibilities

• Strategy & Planning: Build and execute comprehensive, multi-brand digital marketing strategies for HK automotive sector.
• Lead Generation: Optimize funnels to lower cost-per-lead and track conversions to showroom visits.
• Campaign Management: Oversee omnichannel campaigns across websites, SEO/SEM, social, display and CRM to drive traffic to showrooms.
• Content and Social Media: Oversee content strategy and localised content creation, video assets and social channels.
• Data Analytics & Budgeting: Manage digital budgets and build dashboards to track ROI, traffic, leads and conversions.
• Vendor and Stakeholder Management: Collaborate with internal teams and external agencies; train team on digital tools and data use.

Skills

CRM & leads generation

Multi-channel marketing

Analytical mindset

Cross-functional collaboration

Digital advertising platforms

English & Cantonese fluency

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Ads

SEO/SEM

HubSpot

Power BI

Tableau

Shopify

Job description

We are seeking a Senior Digital Marketing Manager in Hong Kong to lead multi-channel strategies and performance campaigns for our diverse portfolio of automotive brands, driving brand growth, customer engagement, and high-quality lead generation across the local market. The ideal candidate is curious about consumer behaviour and will have proven track record in developing and executing leads generation online strategies. They will have sharp analytical skills, cross-functional collaboration experience, and a deep understanding of online advertising tools and skills.

Key Roles and Responsibilities

• Strategy & Planning: Build and execute comprehensive, multi-brand digital marketing strategies tailored to Hong Kong’s fast-paced automotive sector
• Lead Generation: Optimize performance marketing funnels to lower cost-per-lead and track conversion rates from digital touchpoints to physical showroom visits.
• Campaign Management: Oversee omnichannel marketing campaigns across websites, SEO/ SEM, social media, display, and CRM channels to drive high-intent traffic to our showrooms
• Content and Social Media: Oversee content strategy and localised content creation, video assets and social media channels
• Data Analytics & Budgeting: Manage digital budgets and build dashboards to track ROI, traffic, leads and conversion metrics, and prepare performance reports with actionable recommendations. Apply insights to optimise campaign effectiveness and efficiency.
• Vendor and Stakeholder Management: Collaborate with internal teams and external agencies to ensure cohesive execution of digital initiatives. Train the marketing team on modern digital tools and data use.

Job Requirements

• Bachelor’s degree in marketing, communications, digital media or related discipline
• Minimum 10-12 years of experience in digital marketing including CRM, with proven experience in leads generation
• Strong proficiency in digital marketing tools and platforms such as but not limited to Google Analytics, Meta Ads, SEO/SEM/AEO, HubSpot, Power BI, Tableau, and Shopify
• Proficiency in AI tools such as Canva, Manus, Perplexity
• Solid understanding of content management systems, social media platforms and UX/UI principles.
• Proven ability to analyse data, generate insights and optimize marketing performance.
• Experienced in online media agency is preferred.
• Excellent communication and interpersonal skills; capable of working cross-functionally and managing external partners.
• Detail-oriented and able to manage multiple projects.
• Humble and curious, and an appetite for innovation
• Fluent in written and spoken English and Cantonese. Mandarin is a plus.

Competitive remuneration package including 5-day work week will be offered to the right candidates.

Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies.

All information received will be kept in strict confidence and only for employment-related purposes.

Zung Fu is an equal opportunity employer. We are committed to creating a diverse and inclusive environment and do not discriminate on the grounds of sex, race, disability, family status, sexual orientation or any other legally protected factors.

Zung Fu is also dedicated to treat each other fairly, impartially and with respect at all times.

Please let us know if you need a special accommodation or disability support service arrangement during the recruitment process at any time.