eCommerce Manager, HK/MO

惠康; Hong Kong; On-site; HKD 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Annual Fixed Bonus

5-Day Work Week

Paid Leave and Holidays

Employee Medical Coverage

Staff Purchase Discount

Birthday Coupon

Referral Bonus

Excellent Career Path

Job summary

IKEA is seeking an experienced eCommerce leader to own the P&L and drive omnichannel growth. You will lead a cross-functional team, set strategy, and partner across stores and digital channels to deliver profitable revenue and enhanced customer experiences.

You will apply data-driven decisions, optimize ROI, and establish scalable processes to support rapid growth in a dynamic environment. This role emphasizes transformation, leadership, and a strong customer-centric mindset.

Qualifications

• Minimum 8 years in eCommerce with at least 2 years in a senior leadership role and P&L accountability.
• Strong commercial acumen and market dynamics understanding to drive growth.
• Data-driven decision making using analytics and customer insights to optimize performance.
• Experience in omnichannel retail with customer-centric mindset.
• Knowledge of eCommerce platforms, tools, and industry trends.
• Proven ability to build and scale teams and implement SOPs.

Responsibilities

• Own the eCommerce P&L, set strategy, targets, and drive profitability.
• Define growth strategy and identify opportunities across channels and partnerships.
• Lead cross-functional team with clear roles and performance culture.
• Guide sales strategy using performance, inventory, and market insights.
• Establish SOPs and frameworks to measure performance and speed-to-market.
• Drive data-driven decisions and align with omnichannel customers across touchpoints.
• Lead commercial activities to optimize ROI and institutionalize experimentation.
• Drive transformation to future-proof omnichannel development and agility.
• Develop personalization initiatives using data and segmentation in collaboration with Data & Analytics.
• Contribute to IKEA's commercial direction and growth strategy.

Skills

eCommerce leadership

P&L ownership

Omnichannel

Data analytics

Stakeholder management

Team leadership

Tools

CDP platforms

Analytics tools

Job description

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”. How we realize this vision is based on our shared humanistic values. These values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm. We work hard, but we have fun doing it. We’re always looking for people who share our positive attitude and values.

WHY WE WILL LOVE YOU

• You have a minimum of 8 years' experience in eCommerce, including at least 2 years in a senior leadership role, with a proven track record of developing, scaling, and growing an eCommerce business while holding full P&L accountability and delivering ambitious sales targets, preferably from retail and/or home furnishing industry.
• You have strong commercial acumen and a deep understanding of market dynamics, with the ability to identify and capture new business opportunities that drive sustainable business growth.
• You have extensive experience in data-driven decision-making, leveraging analytics, customer data platforms (CDPs), and customer insights to optimise business performance and deliver personalised customer experiences across digital channels.
• You have proven experience operating within an omnichannel retail environment, with a strong customer-centric mindset and the ability to integrate and enhance customer experiences across multiple channels.
• You have a strong understanding of eCommerce platforms, technologies, tools, industry best practices, and emerging trends, with the ability to evaluate and implement relevant solutions to support business objectives.
• You have experience developing efficient processes, Standard Operating Procedures (SOPs), and productivity frameworks to drive operational excellence and scalability.
• You have a proven track record of leading change, transformation, and continuous improvement initiatives in dynamic, fast-paced, and complex business environments.
• You have strong people leadership capabilities, with experience building, leading, and developing high-performing teams comprising diverse skill sets, while creating an environment that enables both business and co-worker growth.
• You have excellent stakeholder management and influencing skills, with the ability to collaborate effectively across functions and organisational levels to achieve business outcomes.

WHAT YOU WILL BE DOING DAY TO DAY

• Take full ownership of the eCommerce P&L, driving revenue, profitability and cost efficiency. Set the eCommerce strategy and sales targets, and continuously explore ways to grow and improve the profitability of the eCommerce channels.
• Define and execute the growth strategy, identifying new business opportunities across new channels, services, customer segments and partnerships.
• Lead and develop a cross-functional team, ensuring high productivity, clear roles and responsibilities, and a strong performance-driven team culture.
• Guide the sales steering strategy using insights on performance, customer behaviour, inventory, market trends and competitors' activities.
• Establish and implement Standard Operating Procedures (SOPs) and frameworks across commercial and operational processes to measure eCommerce performance and improve efficiency, scalability and speed-to-market.
• Drive data-driven business steering, leveraging analytics to identify opportunities, optimise performance and support key business decisions. Proactively engage with SO commercial units and Stores to steer and develop the organisation's mindset towards interpreting and managing the business within an omnichannel setup.
• Lead commercial activities and continuously optimise ROI through structured performance tracking andexperimentation.
• Drive transformation and navigate a fast-changing environment by building agility, ensuring the business is future ready for omnichannel development, and enabling seamless integration across customer touchpoints.
• Develop personalisation and customer-centric initiatives using data and customer segmentation. Work closely with the Data and Analytics team to leverage all relevant data points and derive actionable insights to enhance the overall eCommerce experience and performance.
• Act as a core contributor to the commercial team, shaping the commercial direction and proactively identifying growth opportunities to expand IKEA's market share

TOGETHER AS A TEAM

The function is responsible for driving IKEA Digital and Data Transformation agenda, future-proofing the business through end-to-end digitalization, omnichannel development, and advanced data utilization. It acts as a centre of excellence to identify opportunities, translate business needs into scalable digital and operational solutions, and continuously improve based on market and customer changes. The function is also responsible for IKEA eCommerce sales, operations and growth of the business, continuously evolving the eCommerce solutions/offers in enabling a seamless omnichannel shopping experience for better meeting our customer.

STAFF BENEFITS

• Annual Fixed Bonus
• 5-Day Work Week
• 17 days Public Holiday
• Paid Leave (Paid Annual Leave, 14 weeks Maternity Leave, 5 days Paternity Leave, 1 week Marriage Leave)
• Employee Medical Coverage
• Non-Contributory Retirement Plan
• Staff Purchase Discount
• Birthday Coupon
• Referral Bonus
• Excellent Career Path

Personal data collected will be kept and handled confidentially by authorized personnel for recruitment purposes only. It might also be disclosed to our subsidiaries, associates and agencies authorized to process the information for appointment. The Company will retain the applications of candidates not selected for a maximum period of 24 months after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available at our career site and can be provided upon request by contacting our Human Resources Department. Applicants not heard from us within six weeks may consider their applications filed for future reference.