Assistant / E-commerce & Marketing Manager

Lan Kwai Fong Hotel; Hong Kong; On-site; HKD 201,000 - 357,000; Full time

Job summary

Lan Kwai Fong Hotel in Central Hong Kong seeks a Digital Marketing & E-commerce Specialist to optimize direct bookings and revenue. You will drive booking engine performance, create digital packages, and manage room merchandising across channels, while coordinating with Revenue for pricing parity.

You will also maintain the hotel website, blogs, social content, and SEO/UX updates, oversee paid ads, OTA content, and analytics to deliver data-driven recommendations.

Qualifications

• Bachelor's degree in Digital Marketing, E-commerce, or related field.
• 1+ year in hotel e-commerce or digital revenue.
• Experience with CRS, booking engines, and Google Suite.
• Proven track record in driving direct bookings.
• Interest in AI/automation tools for marketing.

Responsibilities

• Drive booking engine performance and conversion funnel optimization.
• Develop and execute digital packages, flash sales, and upsell strategies.
• Own room merchandising, inventory allocation, and rate parity across all channels.
• Update and maintain website, blog and social media content.
• Maintain and update website content for SEO and UX.
• Manage paid ads (SEM, display, retargeting).
• Curate OTA content and collaborate with Revenue on pricing.
• Track KPIs: conversion, CPA, ROAS.
• Deliver weekly dashboards and competitor benchmarking.
• Provide data-driven recommendations.
• Act as super-user for booking engine and CMS platforms.
• Troubleshoot technical issues and manage tracking pixels.
• Stay current on e-commerce technology trends.

Skills

Digital marketing

E-commerce

Google Analytics

SEO & UX

Content management

Education

Bachelor's in Digital Marketing or related field

Tools

CRS

booking engines

Google Suite

Oracle CMS

SiteMinder

HTML/CSS

Excel

Job description

Lan Kwai Fong Hotel-Kau U Fong

Lan Kwai Fong Hotel is an award-winning boutique hotel in Central Hong Kong. Our boutique hotel's rooms and suites are exquisitely appointed with oriental décor, offering guests a touch of Asian hospitality.

"If you are energetic, creative and passionate in the service industry, we would like to invite you joining our team."

Job Responsibilities

E-commerce & Revenue Optimization

• Drive booking engine performance and conversion funnel optimization
• Develop and execute digital packages, flash sales, and upsell strategies
• Own room merchandising, inventory allocation, and rate parity across all channels

Digital Marketing

• Update and maintain website, blog and social media content
• Maintain and update website content for SEO and UX
• Manage paid ads (SEM, display, retargeting)
• Curate OTA content and collaborate with Revenue on pricing

Analytics & Reporting

• Track KPIs: conversion, CPA, ROAS
• Deliver weekly dashboards and competitor benchmarking
• Provide data-driven recommendations

Technology Management

• Act as super-user for booking engine and CMS platforms
• Troubleshoot technical issues and manage tracking pixels
• Stay current on e-commerce technology trends

Requirements

• Bachelor's in Digital Marketing, E-commerce, or related field
• 1+ year in hotel e-commerce or digital revenue
• Experience with CRS, booking engines, and Google Suite
• Proven track record in driving direct bookings
• Interest in AI/automation tools for marketing

Technical Skills

• Google Analytics & Google Tag Manager certification
• Proficiency in hotel CMS (Oracle, SiteMinder, etc.)
• Working knowledge of HTML/CSS and basic UX principles
• Familiarity with graphic design tools and content management systems is a plus
• Strong Excel skills (pivot tables, data analysis)
• Knowledge of AI-powered marketing tools (e.g., ChatGPT, Jasper, SurferSEO, Albert, or similar) is highly desirable
• Understanding of machine learning concepts in relation to personalization, forecasting, or ad optimization is a strong advantage

• We Offer An Attractive Compensation Package And Career Advancement Opportunities To The Right Candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected is for recruitment purpose only and will be destroyed six months after the interview. Applicants who do not hear from us within eight weeks from the date of advertisement may consider their applications unsuccessful.