Senior Executive - E-Commerce, Digital Experience and Webmaster

Langham Hotels International Ltd; Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Job summary

Langham Hospitality Group is seeking a Senior Executive - E-Commerce, Digital Experience and Webmaster to oversee the group's digital platforms, ensuring content accuracy and user-friendly experiences across websites and booking engine.

The role requires a strong background in E-Commerce and digital marketing, with expertise in content management, SEO, analytics, and AI-driven content tools to enhance online performance and global brand consistency.

Qualifications

• Bachelor’s degree in Marketing, E-Commerce or related subjects.
• Experience in E-Commerce or digital marketing.
• Knowledge of SEO/GEO, analytics tools, and content management systems is advantageous.

Responsibilities

• Administrate group digital platforms ensuring content consistency.
• Maintain websites, content updates, booking engine and related tools.
• Use AI to improve website operations and brand standardisation.
• Collaborate with corporate departments on website updates.
• Onboard new hotels to online channels and booking engine.
• Support website content guidelines and trainings.

Skills

E-Commerce

Digital marketing

Content management

AI in content generation

SEO

Analytics

HTML/CSS/JavaScript

UX research

Excel

Education

Bachelor's degree in Marketing / E-Commerce or related

Tools

Adobe Analytics

Google Analytics

Content management systems

Job description

Senior Executive - E-Commerce, Digital Experience and Webmaster

About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Key responsibilities:

• Administrate the digital platforms for the Group, ensuring consistency across all websites and booking engine in terms of content, user experience and operation efficiency, compliance with law
• Support day-to-day website maintenance, content update, booking engine, and development including edit, proofread and improve content created by properties and content authors
• Use AI technology to transform website operations, maximise efficiency and strengthen brand standardisation across LHG digital platforms.
• Work closely with LHG corporate departments to support required website updates and additions related to their respective departments
• Support new hotels onboarding on setting up online channels, website and booking engine
• Support the Manager – E-Commerce, Digital Experience & Webmaster on developing and maintaining website content guideline
• Support in trainings to empower property users in various digital platforms
• Conduct website analytics and reports for monitoring and website’s efficiency enhancement
• Support ongoing website optimisation with SEO and GEO initiatives with a shared goal to drive website organic traffic and AI visibility
• Support the Manager – E-Commerce, Digital Experience & Webmaster as the product owner of websites and booking engine under LHG portfolio and responsible for raising features to enhance digital experience and production.
• Report vendor performance and support collaboration framework, including SLA, SOP
• Support online global sales campaigns and ongoing promotional initiatives to drive online revenue to LHG.com
• Assist with other duties as assigned by department head and line manager

Requirements:

• Bachelor’s degree or equivalent in Marketing, E-Commerce or related subjects
• Working experience in E-Commerce or digital marketing
• Knowledge and hands-on experience content management strategy and systems, common web programming languages and other web development and publishing tools will be a definite asset
• AI project and content generation experience is preferred and will be considered an advantage
• Polished interpersonal and communication skills
• Independent, detailed-oriented and demonstrate a can-do spirit
• Excellent skills in written and verbal communications, along with strong abilities with all MS Office applications, particularly Excel
• A committed team player, responsible, self-driven individual with confident and outgoing personality
• Good command of English and Chinese, and Mandarin
• Outstanding attention to detail
• Knowledge of SEO / GEO, website traffic metrics and analytics tool (Adobe Analytics/Google Analytics) is an advantage
• Knowledge of generative AI usage for content generation is an advantage
• Knowledge of HTML, CSS, javascript and UX research is an advantage
  For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/