E-commerce & Marketing Executive

Lan Kwai Fong Hotel; Hong Kong; On-site; HKD 201,000 - 290,000; Full time

Job summary

Lan Kwai Fong Hotel in Central Hong Kong is seeking a flexible Digital Marketing & E-commerce Assistant to support booking engine performance, promotions, and rate parity, while helping optimize upsell opportunities during checkout.

You will update website content, assist with SEM/display campaigns, ensure OTA content accuracy, and produce marketing materials. Basic analytics and CMS familiarity are valued for success.

Qualifications

• Bachelor's degree in Digital Marketing, E-commerce, Business, or related field.
• Internships in marketing or hospitality are a plus.

Responsibilities

• Assist in managing booking engine performance and conversion tracking
• Support promotional campaigns and flash sales
• Monitor rate parity and meta-search channels
• Help optimize upsell/cross-sell during checkout
• Update website, blog, and social media content
• Assist with paid ad campaigns (SEM, display, retargeting)
• Ensure OTA content is accurate and appealing
• Produce marketing materials (posters, newsletters, ads)
• Track KPIs (conversion, CPA, ROAS) and prepare weekly reports
• Conduct competitor benchmarking
• Support CMS/booking engine platforms and basic troubleshooting
• Assist with tracking pixels and stay updated on trends

Skills

Google Analytics

Pivot Tables (Excel)

CMS

HTML/CSS

AI tools

Education

Bachelor's degree in Digital Marketing, E-commerce, Business, or related field

Tools

CMS

HTML/CSS

Job description

Lan Kwai Fong Hotel-Kau U Fong

Lan Kwai Fong Hotel-Kau U Fong Lan Kwai Fong Hotel is an award-winning boutique hotel in Central Hong Kong. Our boutique hotel’s rooms and suites are exquisitely appointed with oriental décor, offering guests a touch of Asian hospitality.

"If you are energetic, creative and passionate in the service industry, we would like to invite you joining our team."

Job Responsibilities

E-commerce & Revenue Support

• Assist in managing booking engine performance and conversion tracking
• Support promotional campaigns and flash sales
• Monitor rate parity and meta-search channels
• Help optimize upsell/cross-sell during checkout

Digital Marketing Execution

• Update website, blog, and social media content
• Assist with paid ad campaigns (SEM, display, retargeting)
• Ensure OTA content is accurate and appealing
• Produce marketing materials (posters, newsletters, ads)

Analytics, Technology & Administration

• Track KPIs (conversion, CPA, ROAS) and prepare weekly reports
• Conduct competitor benchmarking
• Support CMS/booking engine platforms and basic troubleshooting
• Assist with tracking pixels and stay updated on trends

Requirements

• Bachelor's degree in Digital Marketing, E-commerce, Business, or related field
• No prior experience required – internships in marketing or hospitality are a plus

Technical Skills

• Basic Google Analytics and Excel (pivot tables)
• Familiarity with CMS and HTML/CSS is an advantage
• Knowledge of AI tools or graphic design is a bonus

Soft Skills

• Strong written and spoken in English and Chinese
• Detail-oriented, organized, and eager to learn
• Good team player with a positive attitude

We Offer An Attractive Compensation Package And Career Advancement Opportunities To The Right Candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected is for recruitment purpose only and will be destroyed six months after the interview. Applicants who do not hear from us within eight weeks from the date of advertisement may consider their applications unsuccessful.