Assistant Brand Manager / Brand Manager

ASC Fine Wines (Hong Kong) Trading Corp Ltd; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

ASC Fine Wines (Hong Kong) Trading Corp Ltd in Hong Kong seeks a brand leader to oversee a group of winery brands. You will own the brand plan and the brand P&L, including A&P and discount budgets, and work with wineries on reviews, visits and joint marketing funds.

You will lead tastings, winemaker dinners and trade activations with the sales team, create engaging sales tools and social content to tell compelling brand stories, and align with supply on stock planning and pricing strategy.

Qualifications

• Experience in managing multiple winery brands and developing annual brand plans.
• Ability to work with wineries on reviews, visits and joint marketing funds.
• Experience leading tastings and trade activations with sales teams.
• Skilled in creating sales tools and compelling brand stories.
• Collaboration with supply and pricing/promotional strategy.

Responsibilities

• Own a group of winery brands in Hong Kong and manage brand P&L.
• Build yearly brand plans and deliver the numbers.
• Lead tastings, dinners and activations with the sales team.
• Develop marketing content and tools to support storytelling.
• Coordinate with supply on stock planning and pricing strategy.

Job description

You’ll own a group of our winery brands in Hong Kong, the brand plan and the brand P&L, including the A&P and discount budget.

Build the yearly plan for each brand and deliver the numbers

Work with the wineries on reviews, visits, joint marketing funds and new launches

Lead tastings, winemaker dinners and trade activations in collaboration with the sales team

Create impactful sales tools and social content to support brand storytelling

Align with supply on stock planning, and with sales on pricing and promotional strategy

We offer attractive remuneration package, benefits packages as well as excellent opportunities for career advancement and development.

For more information about us, please visit our website at www.asc-wines.com.